Lulu Hypermarket, the premier lifestyle destination in the country, launched its summer collection 2019 promotion on 18 April. The promotion, which runs at all Lulu outlets in the country, except Khaitan and Salmiya branches, features the latest summer wear in vogue. As part of promotion, a bloggers meet was arranged during which 15 of the most popular fashion bloggers in the country had the opportunity to view the new summer fashion collection and interact with their fans.

A children's fashion show was also held on the same day and witnessed the enthusiastic participation of young fashionistas, modeling in the latest summer fashion apparel. Similar Summer Collection Kids Fashion Shows are slated to be held on various dates at other Lulu hypermarket outlets.

Lulu's summer collection 2019 features a range of new and exciting fashion garments from popular brands that will appeal to fashion-conscious shoppers. Shop for the latest trends in clothing styles for men, women and children, which are available at unbeatable prices during the promotion.

Discover quality summer-wear from popular brands such as Cortigiani, De Backers, Eten and John Louis during the promotion period. Complementing the choice of summer apparel are a range of stylish accessories and footwear that combine affordability with style, and are chic assets suited for any summer ensemble.

The summer collection 2019, which provides shoppers with a complete outfit for summer from a range of international brands at affordable prices, once again reinforces why Lulu Hypermarket remains the destination of choice for discerning shoppers.