KUWAIT: Zain, the leading digital service provider in Kuwait, celebrated Kuwait's national holidays in Qout Market at Abraj Park in Adaliya. The company's participation came as part of its community partnership of the market's seventh season, which is considered Kuwait's largest artisanal farmers gathering.

Zain is eager to play a vital role by partnering with Qout Market as part of its ongoing efforts of empowering local talents who contribute to shouldering the national economy. The company's solid and well-focused corporate sustainability and social responsibility strategy continuously works towards identifying initiatives like Qout Market that carry a clear objective of developing local talents.

As it does every year, Zain participated in the event via its own dedicated booth, where the company celebrated Kuwait's national holidays with the market's visitors through a variety of traditional performances that reflected the joyous spirit of Kuwaiti people during February of every year. Zain also showcased its latest exclusive offers to visitors and held exciting competitions with opportunities for winning valuable prizes.

Qout, the community-based farmers market, helps and supports local farmers and artisans to exchange thoughts and ideas while offering the opportunity for visitors to express their opinions towards the products available. Qout Market has a proven record of success, having attracted nearly 18,000 visitors in previous years per season. The market's selection of vendors includes a combination of fresh produced items as well as handmade items where people can stop by to enjoy on the spot.

Zain expressed its ongoing keenness in supporting events that uplift local talents to higher levels, by encouraging outstanding projects and ideas. Zain's support is aimed at investing in the creative abilities of Kuwaiti entrepreneurs, preparing them to engage in the business world by encouraging them further and nurturing innovation within their businesses.