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Firms participate in international exhibitions, discover latest updates

CAIRO: Kuwaiti food companies said that participating in international exhibitions is a great opportunity to promote national products outside Kuwait, discover the latest updates in the food industry, and cooperate with major international companies. The Kuwaiti companies are participating in the 8th International Exhibition for Food and Beverages (Food Africa) under the Public Authority for Industry’s umbrella, held in Cairo between December 12 and 14, said companies’ spokespersons in a statement to Kuwait News Agency (KUNA).

The exhibition offers innovative ways to showcase small and midsize food businesses and discover wide investment opportunities in international markets, said Bint Manahi Ready Meals factory founder Hanadi Al-Hajri. Bint Manahi Factory produces products for several countries in the MENA region and seeks to expand its brand to other markets through the Food Africa exhibition, added Al-Hajri. The factory specializes in high-quality, authentic, ready-made frozen products, including traditional Kuwaiti dishes.

Bader Al-Daihani, representative for the Aqwat Factory for Pastries and Sweets, stressed the importance of participating in the Food Africa exhibition to show high-quality Kuwaiti products and become acquainted with developments in the food industry through experts in the field. He praised the efforts of the Public Authority for Industry for improving the quality of food products and providing the opportunity for Kuwaiti factories to participate with more major Arab companies specializing in the food industry.

Assistant Chief of Exported Sales at Kuwait Flour Mills and Bakeries Company Badria Al-Rashed said that this is not the first time the company has participated in the Food Africa exhibition, an important international food industry exhibition. According to Al-Rashed, the level of organization and number of expert traders, exporters, and importers from all around the world are impressive, contributing to the spread of the company and the increase of its market shares, thanks to the exchange of experience between major companies at the local and international levels.

Most of the products displayed in the Kuwaiti pavilion are flour, pasta, biscuits, baked goods, and olives, she said, pointing out that the products received great praise from the exhibition’s audience. Food Africa began late Tuesday, with over 900 companies representing 32 countries participating, Kuwait being one of them (official exhibition partner). The Kuwaiti side of the exhibition contained 12 specialized factories in the food industry, including dairy, baked goods, packaging, coffee grinding, spices, olives, sweets, and ready-made foods. — KUNA

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