KUWAIT: Huawei Consumer Business Group (BG) yesterday bolstered its product line-up with the advanced Huawei Mate 40 Series, the latest revolutionary flagship smartphones that empower users to leap further ahead. Showcasing the pinnacle of Huawei technology, the new Series reinforces Huawei's dedication to innovation and its unrelenting determination to create the best Mate ever.

The Huawei Mate 40 Series has the Mate Series DNA at its core. Over the last eight years, there have been 10 outstanding generations of Mate Series devices and now the latest flagship smartphones take Mate to new heights with the best technology in the industry. From powerful performance to unique user interactions, everything about the Huawei Mate 40 Series has been fine-tuned to provide the most exciting smartphone experience possible. Huawei Mate 40 Pro and Huawei Mate 40 Pro+ incorporate the world's first 5 nanometer 5G SoC, Ultra Vision Cine Camera system and the iconic Space Ring Design, as well as a smarter, more attentive digital experience.

Richard Yu, Executive Director and CEO of Huawei Consumer BG said: "Each year the Huawei Mate Series brings the most exciting technology together into one stunning package. This is what defines the Mate Series DNA and is all made possible by our dedication to innovation. In these unprecedented times, we remain committed to creating a better future, with innovative technology that delivers a positive and meaningful impact on the lives of consumers. In the future, we will continue working closely with our partners to bring the Seamless AI Life experience to consumers all around the world." Pre-orders for the Huawei Mate 40 series will being in Kuwait in November.

Iconic space ring design
Marrying iconic design with innovative technology, Huawei Mate 40 Pro and Huawei Mate 40 Pro+ are informed by the design principle that form manifests function. The uncompromised design of the Huawei 88° Horizon Display creates an immersive viewing experience in a compact package, while the silky curve also means the devices are comfortable to hold. The handsets also offer IP 68 dust and water resistance, a choice of both virtual and physical volume controls and enhanced mistouch prevention algorithms.

Objects of sheer beauty, the Huawei Mate 40 Pro and Huawei Mate 40 Pro+ devices carry a small front camera cut-out, which is packed full of technology, with 3D Face Unlock, an Ultra Vision Selfie Camera and Smart Gesture Control. Turn the devices over and you will see that the Huawei Mate 40 Series adopts the Space Ring Design, an evolution of the Huawei Mate Series' iconic circular and symmetrical design.

Huawei Mate 40 and Huawei Mate 40 Pro are available in Black and White, as well as an enchanting Mystic Silver, a finish with a color-shifting effect that evokes the mysteries of the unseen. There are also two vegan leather variants, Yellow and Green. Meanwhile, Huawei Mate 40 Pro+ features an exquisite nano-tech ceramic back panel available in two iconic colors: Ceramic White and Ceramic Black.