BombergBOMBERG, the new Swiss Watchmaking brand that's causing a stir, and Behbehani Group launched the brand in TikTok, Soku - The Avenues on Monday November 9th. Ali Morad Behbehani, President of Morad Yousuf Behbehani Group, Rick De La Croix, Chairman of BOMBERG and Jacques Tedeschi, Sales Director of BOMBERG Middle East, commenced the event with an introduction of the brand before allowing the media and customers to view the BOMBERG collection.

"It is a great honour to collaborate with such an amazing company as Morad Yousuf Behbehani Group for BOMBERG. Being represented by the most prominent partner here in this wonderful country, Kuwait, is a fantastic opportunity for us" said Rick De La Croix.

BOMBERG is based in Neuchâtel, the cradle of the Swiss watchmaking. Swiss Made and high-quality brand, BOMBERG is making noise all over the world with its unconventional design, audacious communication and provocative identity which can be seen on Instagram @bombergmea and website This is foreseen by the concept which completely overturns classic Watchmaking rules to create unusual timepieces.

Launched at the Basel Fair 2014, the BOLT-68 shortly became the major collection of BOMBERG with its patented bayonet system that turns your exclusive timepiece into a masculine pocket watch. Together with the 1968 collection, with its unique asymmetric shape takes the wristwatch to a new level opening up new horizons for its trend-setting wearer.

BOMBERG is housed under the luxury retail conglomerate, Behbehani group, with over 75 years of experience. Behbehani Group owns and manages a series of showrooms and stores exclusively for international watch brands as well as jewellery. These showrooms are located in prestigious malls around Kuwait such as Salhiya, 360 MALL, Marina Mall, Souq Sharq, Al- Kout, Laila Gallery, Al-Hamra Luxury Center, The Gate Mall, Behbehani Complex and Tiktok (Soku, The Avenues).

The event, as unconventional as the brand, engaged the media and customers to participate in a selfie competition by selecting from various BOMBERG watches via the selfie box installed in the TikTok showroom. Selfies were uploaded onto Tik Tok Facebook page so contestants would share their pictures. Two selfie's with the most likes won a BOMBERG watch each - The winners were announced on November 15, 2015.