KUWAIT: Eng Farah Al-Humaidhi, the founder and organizer of MirzaaM, Kuwait’s platform for interior design, furniture and decor, unveiled details about the upcoming Mirzaam Expo 2023 - the fourth and largest edition of the exhibition, scheduled to take place from Dec 12 to De 16, 2023 at the Kuwait Int’l Fair Ground in Mishref.
In a statement to the press, Al-Humaidhi emphasized that the annual return of Mirzaam signifies tremendous success for all involved, including organizers, sponsors, and participants. Mirzaam Expo 2023 marks the largest edition to date, featuring over 300 booths, exhibiting more than 30 categories from the interior design and décor world, covering a sprawling area of over 25,000 square meters, making it the largest and most significant in Mirzaam’s history.
She further highlighted that Mirzaam Expo aims to facilitate visitors in finding everything they need under one roof, from interior and exterior finishes to furniture, accessories, kitchens, and all household necessities.
Al-Humaidhi mentioned that Mirzaam has consistently aimed to transform the process of home decoration and furnishing from a challenging task to an enjoyable experience by bringing together industry professionals under one roof. She added that the expo presents visitors with opportunities to win valuable prizes while shopping within the exhibition, including the grand prize of a Volvo car, as well as KD 10,000 in cash prizes and more than 10 valuable prizes provided by Mirzaam’s sponsors. Participating companies are also set to offer exclusive offers and products to visitors during the exhibition. Emphasizing the commitment to providing a comfortable experience for all family members, Al-Humaidhi noted that Mirzaam dedicates a special area for children with educational and recreational activities, along with a designated space for nursing mothers. Recognizing that visitors often spend extended hours at the expo and revisit over several days, the exhibition features restaurant and cafe zones for visitor comfort.
Additionally, Al-Humaidhi announced that dedicated pavilions have been allocated for universities in Kuwait that specialize in interior design and architecture to showcase their curricula and students’ work. Expressing gratitude to sponsors and participants, Al-Humaidhi acknowledged the vital role of supporting companies since Mirzaam’s inception in 2019.
She specifically commended Zain, a leading telecommunications service provider in the Middle East, for being the platinum sponsor for the fourth consecutive edition of the expo. Also, a platinum sponsor of Mirzaam for the second time and a four time participant, Al-Wazzan United Trading Company, specializes in providing unique and high-quality solutions in kitchens, doors, wardrobes, and jewelry safes, in addition to restaurant and cafe equipment.
Techno Gym, a global leader in supplying fitness equipment for commercial gyms and homes, joins Mirzaam 23 as a platinum sponsor. Al-Humaidhi welcomed the return of Boubyan Bank as the exclusive banking sponsor for the second consecutive year, noting their distinctive financial services tailored to the needs of homeowners.
Al-Rai Media Group is acknowledged as the media sponsor, leading the advertising campaign across its diverse platforms, and Volvo Cars Kuwait returns as the strategic sponsor for the exhibition. Al-Humaidhi extended special thanks to the gold sponsors: Al-Waseet Pools, Lapunta Kitchens and Wardrobes powered by Midas Company, and Farah Home.
Mirzaam Expo will also host the second edition of the Kutayba Al-Ghanim Furniture Design Award Competition in collaboration with Alghanim Industries and Safat Home. The award celebrates the remarkable skill and passion of creative professionals across the GCC. The nominated designs will be showcased at Mirzaam Expo, and the winner announced in December 2023.
In conclusion, Eng Farah Al-Humaidhi reiterated that the collective goal of everyone involved in the exhibition is to provide the best possible experience for visitors and participants. She eagerly anticipates welcoming visitors in December. Mirzaam Expo will be held at KIF Halls 5 – 6 – 7 from December 12 – 16.