KUWAIT: KidZania celebrates the completion of 10 successful years in Kuwait and fruitful partnership with National Bank of Kuwait (NBK) through the NBK Branch within KidZania Kuwait, which is an integral aspect of the child-sized world of KidZania.
The NBK branch within KidZania Kuwait plays an instrumental role in this child-sized city where kids are empowered to manage their own world and explore what it’s like to experience careers in a city built just for them. Kids will be introduced to basic banking services so they can deposit and withdraw ‘KidZos’, the national currency which kids spend within the city of KidZania. Young KidZanians gain from NBK’s presence by learning first-hand the benefits of saving and investing money. The bank is a scaled down replica of an NBK branch, featuring NBK branded ATM’s around the park.
To commemorate 10 years of partnership, KidZania Kuwait introduced limited issue of "NBK - 10th Anniversary Special KidZos cheque worth 100 kidZos”. Kids performed 5-6 activities to earn this one-time edition cheque and 100 kidZos deposited in their NBK KidZania account. The activity ran from August 3 – 5, 2023. on this occasion, Hisham Al-Nusif, Deputy General Manager of Consumer Banking Group at National Bank of Kuwait said:"NBK is proud to partner with KidZania Kuwait to be the only bank in the child – sized city. We are excited to be contributing to the growth and development of Kuwait’s youth by providing real life lessons for kids to learn financial responsibility.”
"We also view this partnership as a valuable opportunity to connect with our future target market and to begin building our customers’ lifelong engagement with the NBK brand,” he added. On his part, Fernando Medroa, Vice President of Leisure and Entertainment at Alshaya Group said: "Much more than a children’s museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role-playing with real life. We replicate the real world in a safe and self-contained over 7,000 square meter children-sized city.”
"As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning and recognizable destinations in the form of "establishments” sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a children perspective - it’s all about fun,” he added.
Over the course of a decade, Kidzania has achieved remarkable success in Kuwait, as the interactive entertainment and learning park has welcomed over 3 million children at over 65 establishments, offering youngsters over 82 roleplay activities and 70 professions. Kidzania’s award-winning entertainment concept is recognized globally for its unique blend of entertainment and education for children, as kids can now experience what it is to live in the real world, and how to become better citizens, through ultra realistic role-play, learn about different careers, the inner-workings of a city and the concept of managing money. Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.