KUWAIT: Kuwait Times media team collaborated with leading luxury automotive brand Volvo Kuwait in an unprecedented journey. Volvo car owners were given an opportunity to take part in a cross-country drive from Kuwait City to AlUla in Saudi Arabia. The 14-hour trip witnessed a variety of terrain and weather conditions amongst the natural Arabian backdrop.
Guided by Husaak Adventures, the tour across Al Ula elevated the experience with a diverse range of sightseeing, hiking and outdoor activities, with exclusive Volvo cars as the primary mode of travel throughout. The journey was planned to explore AlUla through the eyes of a premium vehicle — a Volvo — with the features and capabilities to withstand and perform under any condition.
![A Volvo car at Al-Ula](https://cdn4.premiumread.com/?url=https://kuwaittimes.com/kuwaittimes/uploads/images/2023/11/27/46028.jpg&w=30&q=90&f=webp)
![The Volvo cars arriving at Husaak camp at Al-Ula](https://cdn4.premiumread.com/?url=https://kuwaittimes.com/kuwaittimes/uploads/images/2023/11/27/46030.jpg&w=30&q=90&f=webp)
![Volvo car at Al-Ula](https://cdn4.premiumread.com/?url=https://kuwaittimes.com/kuwaittimes/uploads/images/2023/11/27/46031.jpg&w=30&q=90&f=webp)
The convoys of Volvo cars were documented alongside positive testimonials of the complete desert experience. The successful weeklong journey confirmed that the Volvo driving experience is unmatched, with impressive off-roading, groundbreaking safety features, turbocharged power and an elegant design with leading practicality.