KUWAIT: Zain, theleading digital service provider in Kuwait, proudly received four titles aspart of the Advertising Creativity Award 2018. The award, organized by the ArabMedia Forum, came for the sixth year under the patronage and attendance of theMinister of Information and Minister of State for Youth Affairs MohammadAl-Jabri, as well as the attendance of Director of the Arab Media Forum MadhiAl-Khamees.
During the awardsceremony, Zain received four titles; Special Award for Zain LIFE 2018 TVC,National Campaigns Award for Zain's Kuwait National Day 2018 TVC, CorporateSustainability Creativity Award which recognized Zain's various social andhumanitarian campaigns launched throughout the year 2018 in line with thecompany's Corporate Sustainably and Social Responsibility strategy, as well asthe Creativity in Public Relations Award (PR Star) presented to Zain Kuwait'sChief Corporate Communications and Relations Officer Waleed Al-Khashti.
In the NationalCampaigns category, Zain won for its Kuwait National Day 2018 TVC, which wasreleased on the occasion of Kuwait's National Day celebrations in February. Forthis TVC, the company utilized 300 drones in a spectacular aerial show for thefirst time in Kuwait, which was held in collaboration with Jaber Al AhmadCultural Center (JACC).
It is worth noting that Zain, represented byZain Kuwait's Chief Corporate Communications and Relations Officer WaleedAl-Khashti, participated in a Public Relations and Marketing panel discussionthat came as part of the Advertising Creativity Award 2018 organized by theArab Media Forum. The event featured a number of prominent experts, academics,and specialists in the fields of public relations, marketing, and advertising.
This awardingcomes in light of Zain's distinguished advertising and media involvement, andit further showcases the company's role as a leading private sector companylaunching several marketing and advertising campaigns all year round. Zain willcontinue supporting this very important field which carries significant andinformative messaging to the public at large and the communications world as awhole, whether through traditional or modern media tools.
The Advertising CreativityAward 2018 was organized for the sixth year by the Arab Media Forum, which hasproven itself to be one of the region's most prominent events that attend toArab Media. The event brought together many ministers, media executives,journalists, academics, authors, actors, businessmen, and social figures fromall around the Arab world.