Kuwait: Zain, Kuwait’s leading digital service provider, announced its platinum sponsorship of POP UP BY COMFEST 2022, the biggest gaming and comics gathering in Kuwait. The event, which Zain supported for the third year running, welcomed huge crowds of gaming, comics, and pop culture fans at SIRBB Circuit in Shuwaikh.

Zain continues to support this unique event to encourage initiatives that offer a unique entertainment and social experience for young people, who are society’s most vibrant segment. The company is also committed to supporting and empowering Kuwaiti SME owners, many of whom joined the event to offer their services and products to visitors.

Zain was present at POP UP BY COMFEST 2022 via its dedicated booth, through which the company held exciting mini championships under its Zain Esports brand. Visitors enjoyed competing against each other, and Zain presented valuable prizes to the winners.

Zain organized mini-tournaments and presented prizes to winners.

POP UP BY COMFEST is considered Kuwait’s biggest gaming and comics event, having featured many of the entertainment and gaming industries’ biggest brands. The event hosted popular international celebrities that audiences had the chance to meet and greet. The event also witnessed the participation of many Kuwaiti SME owners (who are comic and pop culture fans) who featured their unique products at the event.

Zain Esports' presence as a gaming powerhouse engaging with gamers and youth across the region is creating an ecosystem that reduces reliance on traditional telco services and opens opportunities for fast-growing and lucrative digital services and online gaming. Gaming is one of the largest use cases for mobile and home broadband services and is assisting Zain operating companies connect to the gaming community through state-of-the-art infrastructure.

The growth of Zain Esports has seen it host no fewer than 16 flagship tournaments since its establishment in November 2020, attracting over 18,000 gaming participants, over 50 million social media impressions, and 6 million engagements on its Twitch, YouTube and other social media channels.

Young people enjoyed Zain’s programs at the event.