KUWAIT: Zain, theleading digital service provider in Kuwait, announced its platinum sponsorshipof Mirzaam Expo, Kuwait's biggest interior design event held from 24 - 26 Januaryat Kuwait International Fair in Mishref. The expo, considered the biggest andmost prominent of its kind in Kuwait, specializes in the areas of interiordesign, decoration, and home essentials.
The expo'sopening ceremony witnessed the attendance of Zain Group's Vice Chairman andGroup CEO Bader Al-Kharafi, interior designer and expo organizer FarahAl-Humaidhi, as well as Zain's team and the event's organizing committee.
Zain's platinumsponsorship of the expo came as part of its commitment towards supporting andencouraging initiatives and projects that contribute to developing creativityand enriching innovation in all areas, including the fields of interior designand decoration. The company, being a leading digital service provider in Kuwaitand the region, is also keen on showcasing the latest advancements of the smarthomes sector, which witnesses great technological developments worldwide.
Zain participatedin Mirzaam Expo through its own dedicated booth titled 'Zain Smart Home.' The booth,designed as a miniature house, featured the latest innovative solutions Zainoffers through its Zain LIFE smart home portfolio, which includes a number ofthe latest and most advanced smart home and security devices. The devices,designed to provide a unique home security experience, include severalsurveillance solutions that monitor the home and notify the user as soon as anyunusual activity inside the home is identified, as well as other devices fordetecting smoke, measuring temperature, controlling electrical appliances andlights, and more.
Mirzaam Expo isconsidered the biggest and most prominent event of its kind in Kuwait,specializing in the areas of interior design, decoration, and home essentials.The event gathered decoration experts, designers, suppliers, professionalcontractors, and other specialists that meet the highest internationalstandards with the aim of offering all services and needs related to designingand decorating homes, offices, commercial projects, and more. The event alsofeatures many panel discussions, seminars, and other programs that reveal thesecrets of the art of interior design and discuss the latest decoration trends.
Zain's showcasingof Zain LIFE's portfolio of innovative solutions at Mirzaam Expo came in linewith its strategy to continue its transformation into an integrated digitallifestyle provider, which is centered around digital transformation leadershipand empowering the community to enjoy a smarter portable lifestyle, as well asusing advanced technology solutions to enable an easier and more flexible life.
The smart homessector is one of the main elements of the digital transformation journeyundertaken by telecoms around the world, particularly with respect to securinghomes and protecting them against theft with the use of modern technology. Zainis working on designing new plans to match these transformation processes to beincluded in Zain LIFE in addition to its existing portfolio of smart solutions.
Zain alwaysaspires to new levels of excellence in all the services it offers to itscustomers. Through the showcasing of these innovative solutions, Zain affirmsits continuous efforts in meeting its customers' needs and aspirations, anddeliver its promise to offering the best services and latest technologies.