Kuwait: Zain, the leading digital service provider in Kuwait, announced its platinum sponsorship of 965 Outlet Expo, the unique 4-day shopping exhibition held at Arraya Ballroom. The event featured many distinguished and luxury brands that offered the best services and products to visitors and shoppers.

Zain’s support to this special event comes as part of its ongoing efforts to empower local businesses and entrepreneurs in line with its solid and well-focused Corporate Sustainability and Social Responsibility strategy. The company continuously works towards identifying unique initiatives like 965 Outlet Expo that carry a clear objective of empowering the next generation of Kuwaiti businesses that are well-capable of contributing to national economy.

Zain was present at the event via its dedicated booth, where the company offered the best digital services to its customers and the expo’s visitors, as well as presented special offers and smartphone accessories. The company also provided shoppers with its recycled bags, made out of Zain’s outdoor billboard ads so they may use them while shopping in place of plastic bags. Zain was keen on encouraging sustainable shopping and raising environmental awareness.

965 Outlet aims to support retail businesses to promote and offer their products and services in a refreshed and enjoyable social setting along with their peers. Although the exhibition centers around supporting local businesses, it has also featured companies and brands from around the region and the world, including Bahrain, UAE, Lebanon, Egypt, and India.

Zain is always keen on supporting and encouraging outstanding projects that uplift local talents to higher levels. The company’s support is aimed at investing in the creative abilities of Kuwaiti entrepreneurs and business owners, preparing them to engage in the market by nurturing their creativity and innovation.