Kuwait: Zain, the leading digital service provider in Kuwait, announced its main sponsorship of the upcoming international friendly football match to be hosted in the State of Kuwait between Belgium and Egypt’s national football teams at Jaber Al-Ahmad International Stadium on 18 November. The match comes in collaboration with the Kuwait Football Association.

The announcement was made during the press conference held at Jaber Stadium’s Conference Hall, attended by Zain Kuwait’s Chief Corporate Affairs and Relations Officer Waleed Al-Khashti, director of the match’s organizing committee Moaed Al-Shehab, and representatives from the Kuwait Football Association and the event’s sponsors.

Speaking during the press conference, Waleed Al-Khashti said: “We’re thrilled to announce that Zain will be the main sponsor of the upcoming friendly showdown between Belgium and Egypt’s national football teams. The match will be hosted at Kuwait’s biggest sports venue, Jaber Al Ahmad International Stadium, next November.”

Khashti continued: “Our support to this unique event comes as part of our strategy to contribute to developing the local sports scene and support efforts that bring the biggest global events to Kuwait. As you all know, Zain is the official sponsor of the Kuwait Premier League (Zain League) in partnership with the Kuwait Football Association – one of the partners present with us today to bring you this match.”

Khashti added: “By being a part of this event’s success, we wanted to expand from the local scene to the regional and international stages, given that it is set to feature some of the biggest Arab and world football stars. This is not the first time we join a similar event, as Zain previously sponsored friendly matches featuring Real Madrid vs. Kuwait’s National team, as well as Bayern Munich vs Kuwait Sports Club.”

Khashti concluded: “Hosting this thrilling event contributes to developing the regional sports sector, especially that it comes in preparation for the upcoming FIFA World Cup in neighboring Qatar, and so we are very thrilled to be a part of it.”

The organizing committee has coordinated with the Kuwait, Belgium, and Egypt football associations to host the match in Kuwait with the participation of both teams’ biggest stars. The match is set to be broadcasted via Belgian and Egyptian TV channels, as well as over 100 other countries. The match will be held at Jaber Al Ahmad International Stadium on 18 November at 6:00 PM. Tickets are available on the official website: matchworldgroup.com.

Zain’s support to this event springs from its corporate sustainability strategy towards supporting the local sports sector. Zain is also a strong believer in the talents and capabilities of the nation’s young athletes and continues to support a great number of local athletes who represent Kuwait in local, regional, and international arenas.