KUWAIT: Zain, the leading digital service provider in Kuwait, announced the launch of Direct Operator Billing (DOB) service in partnership with beIN MEDIA GROUP, the leading sports and entertainment content provider. The DOB service allows Zain customers to easily and securely subscribe to beIN CONNECT via their phone bill to enjoy exclusive local and international sport content on their smart devices wherever they are.

Zain's partnership with beIN MEDIA GROUP comes under the umbrella of the company's strategy that closely focuses on enriching its digital partnerships ecosystem. This strategy aims at expanding the portfolio of innovative services and solutions Zain offers to meet the needs and aspirations of its customers, as they are considered the largest family of subscribers in the Kuwaiti market, while offering them an added value on both personal and professional levels.

Zain customers can now subscribe to beIN CONNECT via the Direct Operator Billing service, where they can enjoy easy and secure daily, monthly, or yearly subscription plans without the need to use bank cards. The subscription fee would simply be added to the postpaid customer's bill or deducted from the prepaid customer's balance. The company is keen on offering a selection of flexible options to suit its customers' unique needs and aspirations.

Commenting on the partnership, Modhey Al Sabah, Zain Kuwait's Chief Government Affairs and Business Development Officer, said: "we are proud to launch this new digital service in collaboration with beIN MEDIA GROUP, the global leader in sport and entertainment content, to offer our customers an easy and secure way to enjoy exclusive sport content on their smart devices wherever they are.

This is especially true as we know how passionate our customers are about sports. This collaboration comes as part of our commitment to expand our digital partnerships ecosystem with the biggest regional and international companies to offer our customers the latest services and meet their aspirations".

On the partnership with Zain, Mohammed Al Subaie, Executive Director of Commercial Affairs at beIN MEDIA GROUP, said: "We are delighted to have secured a partnership with Zain Kuwait. Direct Operator Billing (DOB) allows Zain customers to easily and securely access and subscribe to world-class content available on beIN CONNECT. With the ability to watch content on-the-go and on mobiles or tablets, beIN CONNECT also provides users with the flexibility to subscribe for a day, a month or a year. Due to its thrilling content and ease of use, beIN CONNECT continues to grow throughout the MENA region - offering the latest sports and entertainment content."

beIN CONNECT features exclusive and comprehensive access to the world's best and biggest sports championships with a panel of the world's most passionate, dedicated and established pundits and presenters. The service features HD quality with Dolby Audio, presenting content in vivid quality and in rich, clear and powerful sound. beIN CONNECT supports the most popular smart devices and operating systems for a chance to enjoy content anytime anywhere.

By signing such digital partnerships, Zain seeks to meet its customers' needs and aspirations through the offering of the latest innovative services and technologies. The company is always keen on offering the most advanced tools to enhance its customers' experience, and offer them an unmatchable telecommunications experience on its largest network in Kuwait.

Zain's strategy is centered around digital transformation leadership and empowering the community to enjoy a smarter portable lifestyle, as well as using advanced technology to enable an easier and more flexible life. The company places itself as an active partner in creating the future of smart life in Kuwait. The DOB service is enabled by Digital Virgo, the France-based specialist in telecom payments, monetization and digital marketing and one of beIN payment partners in the region.