ShareKuwait: Zain recently held its annual blood drive campaign in celebration of World Blood Donor Day, the globally celebrated initiative held on 14 June of every year. The step came in continuation of the company’s strategic partnership with the Central Blood Bank of Kuwait and witnessed wide participation from Zain employees who where keen on contributing by donating to help save lives and add to the nation’s strategic blood reserve.
Zain regularly organizes this initiative in line with its Corporate Sustainability and Social Responsibility strategy to support the health sector, where the company actively partners with major health organizations in the country, including the Central Blood Bank and Ministry of Health. The campaign encourages Zain employees to donate blood and save the lives of those who are in most need of blood transfusion, and also aims at raising awareness of the health benefits donors gain by participating.
As always, Zain’s blood drive campaign was positively received by employees who were eager to donate, and the entire process was operated by the Central Blood Bank’s medical staff. Zain strives to contribute to the community through its numerous corporate social responsibility initiatives and is pleased with the success this particular activity has achieved.
The company is keen on organizing internal blood drives to encourage employees to donate blood and save lives, further reinforcing the company’s productive role in social and health activities. Such campaigns contribute to saving people that are in urgent need of blood, especially people with rare blood types.
World Blood Donor Day is celebrated around the globe on June 14 of every year. The initiative was organized for the first time in 2004 by four core international organizations: the World Health Organization (WHO), the International Federation of Red Cross and Red Crescent Societies (IFRC); the International Federation of Blood Donor Organizations (IFBDO), and the International Society of Blood Transfusion (ISBT).
The annual campaign aims to raise awareness of the need for blood and blood products, as well as the importance of having a strategic and sustainable blood reserve. The initiative also highlights the vital role donors play by thanking them for their voluntary, life-saving contributions.
