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Wella Professionals host first stylist Ghabqa in Kuwait

Wella Professionals host first stylist Ghabqa in Kuwait
Wella Professionals host first stylist Ghabqa in Kuwait

Ali Abdulwahab Al-Mutawa Commercial Co (AAW) and Wella, one of the world’s leading beauty and styling suppliers, today hosted a Ramadan ghabqa catered to stylists and beauty-enthusiasts in Kuwait. Highlighting cutting-edge summer coloring and trends, the evening introduced both classic and upcoming Wella products alongside a cat-walk styled ghabqa dinner.

Held at Symphony Style Hotel, Wella presented four emerging styles of this year’s summer trends, including instamatics and ecaille technique (new summer pastel colors), freelights (free hand technique in ombre and sombre), illumina (ash colors), and a new hair treatment line which is free from sulfate and paraben, Elements by Wella Care.

Ghabqa guests included fashion, beauty, and makeup Instagram sensation, Ahood Al-Enezi alongside hair stylists, beauty-enthusiasts and salons in Kuwait. Wella Professionals Education Manager, Ghassan Hanna said: “For over 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. Our story in Kuwait began in 2008, and tonight we are excited to dedicate this ghabqa to stylists and beaut-enthusiasts in Kuwait, showcasing the latest trends through what Wella has to offer.”

The ghabqa, hosted by Wella Professionals featured a catwalk and showcase into old, present, and new Wella products up-to-date with the latest global hair trends for summer such as color and care. Activities during the evening included an oriental band, cat-walk, traditional ghabqa dinner, and stylist teachings through product presentations and a hands-on workshop.

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