KUWAIT: Kuwait Telecommunications Company - stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced that it received 6 awards during the 8th edition of the Kuwait Creativity Award 2020 forum. The awards were presented by the Arab Media Forum in appreciation of stc's unique TVC productions, creative advertising concepts, as well as other initiatives introduced while implementing its effective CSR agenda.

The company released a statement indicating that the honoring was officially announced during the ceremony held by the forum's organizing committee. Held under the patronage of Secretary-General of the League of Arab States, Ahmed Aboul Gheit, creative individuals, sponsors, participants, and volunteers were honored, with stc amongst the top of the list.

stc added, "These recognitions come in appreciation of the various initiatives and continuous support stc has projected towards the Kuwaiti community throughout 2020. Despite the unprecedented circumstances witnessed locally and worldwide due to the novel Coronavirus outbreak, stc continued to implement and adapt its effective CSR agenda."

The Company highlighted that the honorable recognition was accepted by Danah Al-Jasem, General Manager of Corporate Communications at stc, on behalf of the company. The award also served as a token of appreciation for the innovative and creative ideas implemented through the company's CSR program, which included a range of sponsorship and community-based initiatives.

In her role, Jasem said, "Accepting the awards this year felt unlike the previous years since this recognition was the first of its kind under our new identity, stc, following our rebranding exercise. The awards come as a testament to the dedication and hard work placed forth by stc throughout the year, in addition to the steps taken to implement the digital transformation strategy and enhance the range of innovative offerings to both individual and corporate customers."

Jasem added, "During 2020, we were keen to enhance our leadership role in the local market by offering an array of new-to-market and pioneering telecom services, leveraging the strong infrastructure and wide coverage of stc's 5G network. Throughout this time, we did not overlook our vital role of supporting and giving back to the Kuwaiti community."

In relation to stc's CSR agenda, Jasem said, "In line with our CSR strategy, we focused, in our various activities, on the diversity and breadth of what we offer to the community. Our goal was to blend innovation in all that we do by collaborating with creative agencies.

Having said that, we are keen to continue supporting our society, as well as various sectors, such as healthcare, sports, technology, and education, in addition to implementing our internal initiatives that engage the stc family." In her concluding statement, Jasem extended her gratitude to the Arab Media Forum organizers, with a special thanks to Madhi Al-Khamees, General Secretary of the Ara Media Forum.

stc launched several community-based initiatives and awareness campaigns during 2020. These included joining the people of Kuwait in welcoming the holy month, sponsoring the Kuwaiti Football Association in its various activities, supporting the Kuwaiti Association for Learning Differences (KALD), and launching 5G LIVEBUS, a safe and innovative bus supported by super-fast 5G connectivity.

The Company also released several TVCs throughout the year that were recognized during the forum, which included a TVC introducing stc's new brand identity, "Her Love is Known" produced by Doors Production in celebration of Kuwait's national day, and "Ramadan Lives On" produced by Wunderman Thompson.