SudanesePresident Sudan Omar Al-Bashir receives Zain Group Vice-Chairman and CEO BaderAl-Kharafi.

KHARTOUM: ZainGroup announces that the President of the Republic of Sudan,  Omar Al-Bashir has received Zain GroupVice-Chairman and CEO, Bader Al-Kharafi at a meeting held in Khartoum, theSudanese capital. Also present at the meeting was Zain Sudan Managing Director,Elfatih Erwa.

During themeeting, Al-Kharafi took the opportunity to brief President Al-Bashir on thetransformative developments taking place at Zain Sudan, and the numerous successesthe company has scored over the years. Additionally, he re-affirmed theconfidence Zain Group has in the economy of Sudan, despite its many challenges,and pledged that the Group would continue to invest significantly incutting-edge technology to provide the people of Sudan with exceptionalcommunications services.

Al-Kharafi alsonoted Zain's commitment to promote and encourage digital innovation to thecountry, with the company planning to launch online payment platforms as wellas implementing a range of initiatives to empower the youth of Sudan andencourage them to enter the world of innovation and entrepreneurship.

During theaudience with the President of Sudan, Bader Al-Kharafi stated his desire tofollow in the footsteps of his late father, Nasser Al-Kharafi, who was knownfor his interest and affection for Sudan and its people.

Bader Al-Kharafisaid, "Sudan is a strategically important market to Zain Group, and it hasthe full support of the Board and executive management to keep on developingand growing the operation in the country. We have always enjoyed exceptional cooperation from the Government ofSudan, especially the Ministry of Communications in our various endeavors inthe market, which has helped us pioneer many market firsts. We are proud to beable to harness the leadership's efforts to develop a more progressive andsuccessful telecom sector and we remain committed to this great nation and itspeople for the long-term."

PresidentAl-Bashir expressed his thanks to His Highness the Amir of Kuwait, Sheikh SabahAl-Ahmad Al-Sabah and the people of Kuwait for their constant support andstanding by Sudan throughout the years. Moreover, President Al-Bashir praisedZain Sudan's achievements, highlighting the role the company has played inimproving the lives of ordinary Sudanese citizens either directly orindirectly, also drawing attention to Zain's contribution to community andeconomic development.

He added that theGovernment of Sudan views with enormous satisfaction the impact Zain has had onthe telecommunications sector in the country, and he views it as an encouragingmodel for other potential foreign investors. The President added that thepresence and success of Zain Sudan consolidates the brotherhood between Arab statesand he promised that his Government would continue supporting companies such asZain to overcome any obstacles that stand in the way of progress in thecountry.