Thousands gather at Ooredoo head office until early morning
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KUWAIT: Continuing its annual Apple launch event, Ooredoo Kuwait, a member of the international Ooredoo Group, took the lead in launching Apple's latest devices; iPhone 8 and 8 plus; at midnight last Saturday amidst a vast number of customers who came to the headquarters in the heart of Kuwait City in order to get the devices which were paired with an exclusive unprecedented offer making this the biggest and most exciting launch event in Kuwait.
The head office branch welcomed thousands of customers who went above and beyond to ensure that they gain from this exclusive offer which was available for 5 hours only. The offer consisted of the KD20 shamel package with either an iPhone 8 or an iPhone 8 plus inclusive of unlimited local calls and SMS; 500GB internet and unlimited GCC data roaming. This offer was also available at the branches located in Kuwait International Airport, Jahra and Salmiya at the same time.
In addition to the heavy attendance of customers; a number of celebrities participated in the launch including Aboudka, Hamad Qalam, Ahoud Al-Enizi, Sazdell, Dana Altuwairesh, Bashayer Al-Shaibani, Ali Najem, Hessa Al-Loghani and Vintage Baza. They ensured to convey a vivid picture of the event with details before and after the launch. Also taking part in the launch were Ooredoo's embassadors; triathlon champion Abdulaziz Al-Rashed and Equestrian champion Rakan Al-Hassawi.
Representatives of Apple were also present at the event and joined the leaders of Ooredoo; employees and customers in the launch of the latest devices. They also praised the ectivitaties of this celebration and expressed their thanks for the efforts of all employees involved in the success of the launch. The representatives also stressed on the continued strong partnership between Apple and Ooredoo Kuwait.
The company was also keen on ensuring that the customers received special hospitality while they waited in line and allocated a place for 14 restaurants and cafes where the audience enjoyed the most delicious and best food vendors in Kuwait varying from burgers and pizza to ice cream, coffee and others.
In addition, the company in collaboration with Chips store, gifted each customer a special iPhone 8 case and screen protector after their transaction was complete. The customers praised this gesture and chose from a variety of cases that were available to them at a special booth placed near the exit of the event. Due to the high demand of the packages and arrival of thousands of customers; Ooredoo ensured that their employees would also be a part of this launch; and from their end multiple employees volunteered at the event which started at 10pm on Friday evening and ended at 5am on Saturday morning. The employee volunteers supported in organizing the queues inside and outside the branch alongside the external volunteers from Ooredoo's volunteer program where they set an example in facilitating the entry and exit of customers into the branch; helping them and answering any queries they may have had.
In celebration of Apple's 10 year anniversary since the launch of the first iPhone; Ooredoo designed a glass museum inspired by the architecture of the main Apple store in New York city and portrayed all the iPhone's since 2007 (the iPhone's were: 3G/3Gs - 4/4S - 5/5c/5s - 6/6 Plus/6s - 7/7 Plus and of course 8/8 Plus).
In continuation with the support and promotion of youth talent; Ooredoo gave the chance to the GUST music club to take part in this celebration where they played various music live in a unique atmosphere with the audience.
From his end, Corporate Communications Senior Director Mijbil Al-Ayoub weighed in by stating "we are pleased to be celebrating with our customers for the fourth year in a row the launch of the new iPhone, in the biggest event in Telecoms for this year. This year we ensured that we continue to give customers the best and latest packages with competitive advantages and products; this comes from our values of caring and connecting. We also ensured that each customer who purchased the best offer in Kuwait receives a gift as gratitude for their attendance and support."
Ooredoo has re-launched the package for all customers who were unable to attend the special 5 hour offer. Customers are now able to purchase the new iPhone on the KD 35 Shamel package; inclusive of unlimited local minutes and SMS, 500GB data and unlimited GCC roaming data. This package can be found at any of our Ooredoo branches and franchises for more details visit www.ooredoo.com.kw