KUWAIT: Ooredoo Telecom, the first to introduce innovative digital services in Kuwait, has won the prestigious recognition as the 'Best Application' (Mobile/Tablet) at the MENA Digital Awards 2019 for its innovative MyOoredoo Application. The 'Best Application' recognition underlines Ooredoo's proven track-record in innovation, and its strong competencies in enriching people's digital lives.

The award also honors "MyOoredoo" as the best mobile app on any platform (iOS, Android, Windows Phone, Blackberry) that demonstrate originality, newness, and creativity. Tapan Tripathi - Chief Marketing Officer at Ooredoo Kuwait said: "Since 1999, our founding vision was to "Enrich people's digital lives" and we continue to uphold this commitment by building and sustaining a successful competitive strategy that contributes to the growth of technological advancement for better services demanded by customers."

Tripathi added: "Today, I am proud to say that our MyOoredoo App monthly transacting active users have exceeded 1 million unique users. Indeed, we are strengthening our footprint in the digital world, in which MyOoredoo App is just one of our efficient competencies, and having received the MENA Digital Awards 2019's 'Best Application' (Mobile/Tablet) affirms our digital excellence."

Tapan Tripathi

MyOoredoo App is a friendly-user mobile application allows consumers to conduct different activities including; paying bills or recharge multiple lines at once, paying freely with K-Net or Credit Card, activating Nojoom account and keep track of the collected points, activating several digital services and buy e-vouchers, checking the latest Ooredoo offers, and more. The company regularly updates its application, MyOoredoo, to enhance the customers' digital experience through introducing new features that allow them to manage their lines digitally without the need to visit any branch or contact the call center agents.

Some of the app unique features are; the launch of Kuwait's first Digital Mobile Plan (ANA), Gamification of MyOoredoo App by adding Spin & Win on every recharge for our prepaid customers, Gamification of Ooredoo Surprise which is a unique feature offering every customer a tailor-made offer that is designed to suit his needs where we offer for every 5 Ooredoo surprise purchases one free purchase, more than 70 digital services were added offering customers variety of music, movies, series, and digital vouchers where they can buy using Ooredoo Pay, Nojoom Hot deals offering customers lifestyle deals, App Exclusive offers for prepaid, and postpaid customers, in addition to the WhatsApp support service via MyOoredoo App to allow customers a variety of methods to better contact Ooredoo at any time. The MENA Digital Awards (MDA) is a bespoke award show whose purpose is promote digital innovation and media in the MENA region. It is the first awards show to honor digital efforts in the region.