KUWAIT: Ooredoo Kuwait concluded the Battle Fitness Festival activities last Saturday. As a reflection of Ooredoo's strategy enabling youth and supporting them in reaching their potential, Ooredoo was the main sponsor for this unique sporting event. This sponsorship goes in tandem with Ooredoo's belief in supporting youth initiatives and athletes in Kuwait, which is one of the biggest pillars of the company's CSR strategy. Whereby Ooredoo is continuously working with the different entities in both private and public sectors to enrich youth experience in a variety of fields. The company's commitment to supporting youth is deep-rooted within the core values in Ooredoo Kuwait.
The activities took place on November 1 and 2 at the Green Island. The first day of the Battle included a 5K obstacle challenge that pushed the boundaries of all the participating athletes, named the Saracen Race. The second day of the battle included a CrossFit competition that had athletes competing from different countries. The Battle is a community driven initiative started by Circuit Plus, a leading local fitness brand. The Festival hosted over 450 athletes in the CrossFit competition, as well as over 1000 participants in the Saracen Race and over 2000 spectators.
Commenting on this, Corporate Communications Senior Director at Ooredoo Kuwait Mijbil AlAyoub said: Ooredoo and the Battle Fitness both believe in enabling youth and supporting them in reaching their potential, which is one of the biggest pillars of the company's CSR strategy. Whereby this sponsorship goes in tandem with our belief in supporting youth initiatives and athletes in Kuwait.
Supporting youth and empowering women is among Ooredoo's top priorities through its CSR strategy. Ooredoo is continuously working with the different entities in both private and public sectors to enrich youth experience in a variety of fields. The company's commitment to supporting youth is deep-rooted within the core values in Ooredoo Kuwait.