KUWAIT: Ooredoo Telecom, the first to introduce innovative digital services in Kuwait, collaborated with the International Organization for Migration (IOM), a related organization of the United Nations (UN), that plays a leading role in the field of migration governance globally. The collaboration allows Nojoom members who are also Ooredoo customers to donate their points to IOM on MyOoredoo Application.

The signing ceremony took place on 15th of November 2020 in Ooredoo Tower, with the attendance of Abdulaziz Al-Babtain, Chief Executive Officer, and Mijbil Alayoub, Senior Director, Corporate Communications, Ooredoo Kuwait, Mazen AboulHosn, Chief of Mission, and Dana Al-Othman, External Relations and Project Assistant of IOM Kuwait.

Nojoom is Ooredoo's loyalty program and the biggest and only one of its kind in Kuwait by a telecom operator with free enrolment for all Ooredoo customers. Customers can earn points based on their Ooredoo spending to benefit from an attractive range of rewards, services and experiences.

Customers can then redeem their points for cash vouchers from Ooredoo's network of partners such as Kuwait Finance House, eureka, and west elm, exchange their points to miles with leading airline companies such as; Kuwait Airways and Qatar Airways, select specific Ooredoo services and top-ups and transfer their points to friends or charity donations. The newest redemption option is Nojoom Deals, offering the chance to unlock unique merchant discounts and deals.

Ooredoo Kuwait has a long history of entrepreneurial activities that pay back to society and contribute to human development. With this in mind, Ooredoo Kuwait recognizes the positive contribution of migrants in inclusive growth and sustainable development. Thus, Nojoom members will be able to transfer their points to IOM and at the end of each month, and Ooredoo-Nojoom will transfer cash value in KD to the organization with the purpose of supporting community initiatives that will benefit vulnerable foreign workers communities in Kuwait.

"We, at Ooredoo draw a bright line in every single humanitarian initiative we conduct, to maintain awareness of the importance of supporting communities, touching people's lives and enhancing the public wellbeing," said Mijbil Alayoub, Senior Director, Corporate Communications - Ooredoo Kuwait.

"Through our collaboration with the International Organization for Migration, we create a coherent framework and expand our contribution to the local community, supporting the notion of equality, human rights, and freedom of all migrants regardless of their migratory status," Alayoub added.

"IOM as an intergovernmental organization works closely with entities from different fields to tackle migration issues at a global, regional, and local levels. In Kuwait, we work with the government on technical subjects and with other partners to promote harmony between vulnerable foreign workers and the local community by organizing events and activities that inform, transform and promote inclusion, attracting a wide range of audiences," said Mazen AboulHosn, Chief of Mission-IOM Kuwait.