KUWAIT: Ooredoo Kuwait concluded the Flying Start Triathlon sport activities last Saturday with great success, and is a reflection of Ooredoo's strategy enabling youth and supporting them in reaching their potential The triathlon is considered to be one of the biggest races in the Middle East, and the goal today is to create a new sports culture built on ethics, discipline, and sportsmanship. During the final ceremony, the winning participants were inaugurated and awarded with valuable prizes based on their ranks in the Triathlon.

Ooredoo Corporate Communication Senior Director Mijbil Al Ayoub was also awarded during the ceremony, for Ooredoo's strategic partnership with the Flying Start Triathlon for the 3rd consecutive year, in addition to the commitment and full support given for the youth in sports and many other activities that go in tandem with the company's CSR values.
The Flying Start Triathlon activities were kick started with the Pasta Party in the Green Island, in which many famous restaurants participated in offering their delicious meals to help the athletes with their carb loading in order to help them fuel up and build more energy before the big race. The first sports activity held was the kids Duathlon which included a fun run and safe cycling race. The second and main sporting event was the Flying Start Triathlon targeting participants' ages 18 years and above, that gave hundreds of professional athletes and amateurs the chance to join a professional running, cycling and swimming race located in the Green Island.

Commenting on this, Al Ayoub noted that Ooredoo and the Flying Start Triathlon both believe in enabling youth and supporting them in reaching their potential, which is one of the biggest pillars of the company's CSR strategy. Whereby this strategic partnership goes in tandem with our belief in supporting youth initiatives and athletes in Kuwait.
He added: "We are especially proud of our sponsored Kuwaiti athlete Najlaa Al Jeraiwi that took first place in the female triathlete category in this year's Flying Start Triathlon. Al Jeraiwi was the first Arab female triathlete representative in the 17th Asian Games, South Korea and the first GCC representative in UCI Road World Championships 2016. She currently the national champion of Kuwait in both triathlon and cycling. She has come in the top 3 in multiple regional triathlons.
Supporting youth and empowering women is among Ooredoo's top priorities through its CSR strategy. Ooredoo is continuously working with the different entities in both private and public sectors to enrich youth experience in a variety of fields. The company's commitment to supporting youth is deep-rooted within the core values in Ooredoo Kuwait.