KUWAIT: On the occasion of breast cancer awareness month, National Bank of Kuwait (NBK) launches its annual campaign to raise awareness for female health during the month of October. The campaign is a part of NBK's continuous efforts to increase social awareness on breast cancer and promote ways of prevention.
NBK's Public Relations Officer, Joanne Al-Abduljaleel, said that this awareness campaign reflects NBK's commitment towards corporate social responsibility. NBK strives to highlight its support to its employees as part of this commitment through health and well-being activities and events.
"The breast cancer initiative aims at educating our employees on the importance of early detection and encouraging our female employees to get routine checkups", Abduljaleel added. "This awareness campaign reflects NBK's commitment towards our employees who represent a completely foundational priority at NBK, and is one of our six main sustainability focus areas," she noted.
The campaign is shared with employees through NBK social media channels by including awareness tips and videos about the treatment of breast cancer and early warning signs with Dr Anwar Munawer Al-Nouri - Medical Oncology Consultant.
In support to raising awareness against breast cancer, NBK collaborated with breast cancer survivors to share their stories and offer patients knowledge and inspiration. Breast cancer is the second most common cancer in women and men worldwide. The survival rate of early stage breast cancer is 80-90 percent. Get checked.