ShareBy Majd Othman
KUWAIT: Founder and Organizer of Mirzaam Expo Farah Al-Humaidhi confirmed that the third edition of Mirzaam 2022 is the largest and most comprehensive in Kuwait since its launch in 2019, adding the aim of this exhibition is to establish the formal and implicit enrolling of Mirzaam in the list of exhibitions specialized in decor and interior and exterior design in the region, in preparation for placing it on the global map of forums and exhibitions related to this field.
Farah Al-HumaidhiShe referred to Mirzaam's work strategy, which since its establishment, aims to improve public taste and build a qualitative culture with a Kuwaiti imprint on the skills and arts of decor and interior design for individuals and families. Mirzaam Expo opened on Tuesday at Kuwait International Fairgrounds in Mishref and will continue until Dec 10.
Humaidhi added in a press statement that Mirzaam Expo 2022 aims to renew the public's passion for innovation in the field of interior design and decor, pointing out that visitors this year will have an exceptional experience in which quality blends with elegance. The exhibition is spread over an area exceeding 20,000 sq m, which is the largest area of Mirzaam so far, with a selective mix of all areas of design and decoration, from local and regional engineers, suppliers and designers.
The exhibition includes more than 240 distinguished pavilions in more than 20 different categories in the world of interior design and decor, in addition to more than 190 participants in the fields of design and decor. "The great investment in Mirzaam reflects its importance as an exhibition, as its participants are keen to return to it every time with larger and wider areas," Humaidhi said, revealing the return rate of Mirzaam participants and the volume of investment exceeded 85 percent.
Humaidhi expected a huge turnout for Mirzaam 2022 for several reasons. "Every visitor who concludes a contract, purchase or deal during the exhibition can win many valuable prizes, along with the grand prize, a Volvo car presented by our strategic sponsor BNK Automotive, in addition to prizes worth KD 10,000 divided into five prizes, a voucher worth KD 2,500 from platinum sponsor Abyat, and a voucher worth KD 500 from Farah Home," she said.
"A special space has been allocated for children in cooperation with B Curious Nursery to encourage women to visit the exhibition without worrying about their children. A presence of a comfortable space was allocated for mothers to breastfeed, in which all their needs are available, as well as restaurants and cafes that provide many options for visitors to enjoy and relax during the visit," she added.
Humaidhi revealed the organization of practical and theoretical workshops throughout the day at nominal prices for visitors, presented by experts in various fields related to finishing and furnishing homes during the five days of Mirzaam Expo, in addition to allocating a number of pavilions at the exhibition for universities that teach interior design and architecture in Kuwait to display their curricula and the works of their students, along with dedicated spaces for workshops and seminars that will benefit visitors. She pointed out all Mirzaam seminars will be free to attend under special and exclusive sponsorship of Dawrat.com.
"I appreciate the efforts and the role of the main and permanent sponsors of Mirzaam since its launch in 2019, especially Zain Company, in addition to Al-Wazzan United Company, which is participating as a platinum sponsor of the exhibition in 2022 after being a golden sponsor of Mirzaam's second edition in 2020, in addition to banking sponsor Boubyan Bank and the platinum sponsors that are participating for the first time in the exhibition in 2022, Abyat and Hassan Abul Group, the leader in the field of finishing. Thanks are extended to the strategic sponsors of the exhibition - BNK Automotive and Volvo Cars, and Mirzaam's golden sponsors: Waseet Basins, Tima Basins, Design Hub, National Industries Ceramics and Farah Home, for their belief in this exhibition, in addition to other sponsors and companies that you can get to know in Mirzaam," Humaidhi concluded.
Ashraf Tamim
Waleed Al-KhashtiExecutive Director at Zain Group Waleed Al-Khashti told Kuwait Times: "Zain is very keen to be a part of these exhibitions, especially since we are currently providing smart solution services for homes. This exhibition is a gateway to present these services, whether regarding mobile phones, doors or curtains, in addition to providing electronic games that are built in homes, not to mention the special offers on Internet and Wi-Fi services for homes. All these solutions and offers are presented only during the Mirzaam Expo."
Ashraf Tamim, General Manager of BNK Automotive, said: "This is not our first participation in the Mirzaam exhibition as strategic sponsors - we have always been a part of it, especially since we see that this exhibition is in line with Volvo's policy of focusing on modern and high-end design."
