KUWAIT: After much anticipation, the eagerly awaited “LEGO Shows” is making its return to Kuwait for the second time, following its initial appearance in 2019. This event promises to bring the unique world of LEGO adventures to the Kuwait International Fairground (Hall 8) from Oct 1 to 7, 2023, running from 10:00 am to 10:00 pm. LEGO Shows is the official LEGO event in the Middle East, and this marks the second time Kuwait has hosted this grand event, thanks to collaboration with Local Flavor and the support and partnership of several leading organizations, all under one roof.
Khaled Salah Al-Sayer, Managing Partner at Local Flavor, expressed the company’s commitment to organizing such events. He noted that they are dedicated to keeping pace with the evolution of the entertainment sector in Kuwait, providing fun and thrilling experiences suitable for all tastes and age groups. Ziad Majthoub, Vice President Sales and Marketing at Al-Rai Media Group, expressed his delight in partnering with LEGO Shows in Kuwait as the exclusive media partner for the second consecutive time, following their partnership of the first event in 2019.
He highlighted that this year’s festival is even more extensive with a greater number of activities. He added that Al-Rai Media Group’s partnership is driven by its commitment to participating in events that engage various segments of Kuwaiti society, particularly children, to nurture their creative skills. Bilal Murad, Executive Director of Marketing at M2R, said: “We are pleased to partner with the LEGO Shows as part of our strategy to promote innovation. Through this partnership, we aim to contribute to the development of creative abilities among young age groups, especially children.
We support and assist initiatives that provide an environment conducive to the future generations, adhering to the highest global standards, and offering assistance to any entity with creative ideas that serve the community.” Jana Khaldoun Alnaqeeb, Public Relations and Corporate Social Responsibility Manager at Kuwait News and Kuwait Times, emphasized that the interactive entertainment shows featured at LEGO Shows represent a significant added value for children and their families. She pointed out the participation of Kuwait Times and Kuwait News as media partners is driven by their awareness of the importance of actively contributing to the development of children’s skills, which significantly impacts their future success.
Additionally, this event highlights the importance of engaging with children and providing everything that can enhance their abilities and skills. Nada Abdullah Al-Dihani, Director General of Sabah Al-Ahmad Center for Giftedness and Creativity, one of the Kuwait Foundation for the Advancement of Sciences centers, said: “We are delighted to partner in such an event, where the center is keen on developing and enhancing the skills of children and youth in the technological field by holding workshops to develop their abilities in the field of robotics and programming.
We will provide specialized workshops using the educational spike prime kits, which will be trained for the first time through LEGO Shows, targeting children aged 7 to 14.” Al-Sayer concluded by stating: “We were keen on bringing back the LEGO Shows experience after a four-year hiatus due to the unexpected challenges posed by the COVID-19 pandemic in recent years. We aim to cater to LEGO enthusiasts in Kuwait with a larger space and more activities this year.
The event promises to be a fun-filled experience for both children and families, all under one roof, thanks to the collaboration of several leading institutions that played a significant role in supporting this event. The partners are expected to participate in an innovative LEGO-style manner.” The exhibition ticket grants access for one day per person and allows them to enjoy all the unique activities in the 26 designated areas throughout the day. Special offers will be available for school trips, educational institutions, and groups of 20 people or more.
Regarding the live shows accompanying the events, three shows will run from Sunday to Saturday, and will include meetings and greetings with LEGO characters, in addition to exciting LEGO movies loved by all. As for the live shows accompanying the events, which will be across 3 shows from Sunday to Saturday, as well as meet and greets with Lego characters, and in addition to the fun activities and Lego characters, the event will include the Lego movies known and loved by everyone.