By Faten Omar
KUWAIT: Kuwait Times, the first English daily in the Arabian Gulf, won the Kuwait Creativity Award at a ceremony organized by the Arab Media Forum on Monday, presented to Dr Ziad Yousuf Al-Alyan, son of the founder of Kuwait Times. This recognition comes in light of Kuwait Times' distinguished media path throughout the past 61 years, which will continue supporting this very important field that carries a significant and informative message for the community.
Meanwhile, Kuwait News won the Creativity Award in the category of social responsibility for its campaign "In the same boat", which aimed at helping local small businesses survive the pandemic crisis.
Under the patronage of Minister of Information and Culture and Minister of State for Youth Affairs Abdulrahman Al-Mutairi, the Kuwait Creativity Award 2022 in its 10th edition was held to honor and recognize creativity by Kuwaiti and regional organizations. In his opening speech at the ceremony, Madhi Al-Khamis, Secretary-General of the Arab Media Forum, said the Kuwait Creativity Award is keen to raise the standards of the media industry in Kuwait and the Arab world.
He added that the ceremony highlighted efforts by Kuwaiti media, advertising and production to encourage them to develop this key industry, noting the jury was keen to choose the best creative ideas, content and positive values within the community. Khamis stressed the importance of such events in developing the industry, adding the partnership between the association and the media forum contributes to achieving this goal.
This year, new standards were set in selecting the winning companies and institutions. The award included a number of competitive categories that included public relations, social responsibility, creativity, branding, television and radio programs, YouTube channels and Arabic advertisements, in addition to awards for excellence in the field of entertainment, social media platforms, national works, artistic creativity, innovation, advertising initiatives and media personality of the year.
The Kuwait Creativity Award 2022 is organized by the Arab Media Forum, Kuwaiti Society For Media & Communication and the Integrated Media Academy, in addition to a number of private entities, where 1,081 participants from various Arab countries competed in various categories. The jury included 10 members of academics and specialists in the media industry. The entries were evaluated over two stages to qualify for the second and final stage to get an award. The works were filtered and evaluated, and the best ones were chosen.
The Arab Media Forum awards ceremony is considered as one of the renowned events that take place in the region, which brings together representatives from different industries in one place to celebrate their tremendous revolutionary efforts in innovation and creativity. The awards ceremony has proven itself to be one of the region's most prominent events attended by Arab media. Every year, the event brings together many ministers, media executives, journalists, academics, authors, actors, businessmen and social figures from all around the Arab world.