KUWAIT CITY: The Kuwait Projects Company (Holding) – has teamed up with Burgan Bank and Gulf Insurance Group to support one of the region’s largest fitness events, ‘The Battle Fitness Festival’. The event, organized by Circuit+ Fitness in collaboration with Pro Vision, will take place at the Green Island on November 3 and 4. More than 2,000 athletes, spectators and volunteers have registered to attend.
Speaking on this occasion, KIPCO’s Group Communications Director, Eman Al Awadhi, said: “As people place more importance on the quality of living and wellness, exercise and sports is becoming integral to our way of life. Competitive sports, in particular, have gained popularity among young men and women in Kuwait. As the Title Sponsor, we are delighted to a part of this event, which attracts athletes from more than 35 countries.”
Senior External Affairs Manager at Burgan Bank, Loulwa Al Ayoubi, said: “We are honored to sponsor, alongside KIPCO Group companies, such an event that directly reflects our commitment to raising the profile of the sports community in Kuwait. Burgan Bank is a dynamic and diverse bank that prides itself in being one of the highest contributors to progress in the community.”
On behalf of GIG, Group Senior Manager – Corporate Communications and Investor Relations, Khalid Al Sanousi, said: “As we strive to build long-lasting relationships with our partners and our community, Gulf Insurance Groupis proud to sponsor such an initiative that encourages engagement in sports and the adoption of healthy lifestyles. It is important for us to engage with young people in order to continue to create innovative products and services that meets their needs. We wish the organizers of ‘The Battle Fitness Festival’ success in this initiative, which we are proud to support.”
The Battle Fitness Festival is an all-encompassing fitness festival that was created in 2013 by Circuit+ Fitness. The initiative began with the goal of creating an annual competition that would unite the excitement of competitive fitness and the thriving athletic communities in the Middle East under one roof. Over the years, this initiative has grown to attract athletes from all around the globe.