Mohammed Al-Qattan with the award

KUWAIT: Gulf Bank, one of the largest leading banks in Kuwait, was awarded the 'Best Innovation In Customer Experience' award at the prestigious Future Enterprise Awards 2021, held in the last week of GITEX Global. Organized by CPI Media Group and the technology platform TahawulTech.com, the annual awards ceremony celebrates various companies and individuals from the Middle East's IT ecosystem that have demonstrated excellence in their fields over the past year.

Gulf Bank has received the award in recognition of its recent transformation journey that has seen it embrace a multi-experience approach, strengthening its market differentiation with enhanced customer and employee experiences. Gulf Bank's suite of solutions, in partnership with its technology provider, Alghanim Engineering, enable the financial institution to not only meet the digital demands of its customer base, but also to create a more flexible working environment for its Customer Contact Center staff, who are now empowered to work from anywhere.

"We are incredibly proud of the recognition that TahawulTech.com has given us as we continue to invest heavily in providing an extraordinary experience for customers and employees alike. We are continuing to invest in our digital capabilities to create exceptional engagement across all touchpoints throughout the customer journey - all while maintaining the highest standards of privacy and security. We are looking forward to being back at next year's awards ceremony with even more innovations," said Mohammed Al-Qattan, General Manager of Consumer Banking at Gulf Bank.

Kausar Syed, Group Sales Director at CPI Media Group, added: "The new digital economy is fuelled by experiences and these experiences are being driven by the leaders we have celebrated. It is a great honor for us to host these awards and pay homage to those like Gulf Bank, who are taking responsibility for creating a better society for us all."

Gulf Bank's vision is to be the leading Kuwaiti bank of the Future. The bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee's role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining a robust sustainability program at the community, economic, and environmental levels through sustainability initiatives that are strategically selected to benefit both the country and the bank. The bank also supports Kuwait Vision 2035 "New Kuwait" and works with various relevant parties to achieve it. For more information on Gulf Bank's various initiatives and activities, customers can visit one of Gulf Bank's branches or log on to Gulf Bank's Online/Mobile Banking services.