Lujain Al-Qenaei

KUWAIT: Gulf Bank is renewing its participation in "Orange the World," a global initiative launched by the United Nations to eliminate violence against women. The event will take place on 25 November 2021, the International Day for the Elimination of Violence against Women, and will kick off 16 days of activism that will conclude on 10 December 2021, which is International Human Rights Day. Throughout the campaign, Gulf Bank will be illuminating its main building in orange in support of the efforts helping to eliminate violence against women, raise the level of awareness on social media and champion broader human rights.

This year, Gulf Bank is renewing its participation in the global initiative as part of its unwavering commitment to societal sustainability, and in support of national efforts working to achieve the United Nations' fifth sustainable development goal (SDG), gender equality, which also falls under the national development plan and Kuwait's 2035 vision.

In regards to this initiative, Lujain Al-Qenaei, Assistant Manager of Corporate Communications at Gulf Bank, commented: "We are committed to societal sustainability as it is our duty to empower women, protect them from harm, and strengthen their safety in society. At Gulf Bank, we support the 'Orange the World' initiative as part of our belief in every woman's right to a safe environment, and in the importance of eliminating and preventing violence against women. Gender equality is one of the many goals that the United Nations is actively seeking, and we are in full support of these efforts."

Gulf Bank's corporate social responsibility initiatives go hand in hand with international efforts, aligning with the United Nations' 17 Sustainable Development Goals (SDGs). The SDGs were adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.

The 17 SDGs are: No Poverty, Zero Hunger, Good Health and Well-being, Quality Education, Gender Equality, Clean Water and Sanitation, Affordable and Clean Energy, Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Reducing Inequality, Sustainable Cities and Communities, Responsible Consumption and Production, Climate Action, Life Below Water, Life On Land, Peace, Justice, and Strong Institutions, and Partnerships for the Goals.

Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee's role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining a robust sustainability program at the community, economic, and environmental levels through sustainability initiatives that are strategically selected to benefit both the country and the bank. Gulf Bank supports Kuwait Vision 2035 "New Kuwait" and works with the different relevant parties to achieve it.