KUWAIT: As part of its efforts in consolidating the principles of social sustainability, and its continuous support for youth, Gulf Bank concluded its sponsorship of The Influencer program, organized by LOYAC Academy of Performing Arts (LAPA) – an affiliate of the non-profit organization LOYAC. The program aims to provide distinguished training opportunities that help empower young people with mass communication skills, in order to qualify them to become effective leaders in the future.

Fatemah Al-Habib

The Influencer program targeted youth aged 15 to 19 years and focused on three main categories: The basics of effective communication, improving presentation skills, and creating professional content. On this occasion, Gulf Bank’s Assistant Manager of Corporate Communications, and member of the judging panel in final performance evaluation competition, Fatemah Al-Habib, said: “We are pleased to cooperate with LOYAC in supporting and developing youth, and to enhance their self-confidence, increase their communication and dialogue abilities, and help them master the art of persuasion. The program’s intensive training helped guide and teach different age groups on how to create smart, impactful and engaging content.”

Al-Habib stressed Gulf Bank’s keenness to support youth as part of its commitment to encourage and develop their professional skills and talents – as this aligns with both Gulf Bank’s 2025 strategy, which places youth at the forefront, and Kuwait’s Vision 2035, which emphasizes the importance of investing in youth. Al-Habib further pointed the importance of such training programs, as they align with the requirements of the current social media era, especially amongst young people – indicating that programs like Al-Moather can help to enhance the capabilities of new content creators, in order to create and provide professional and purposeful content.

Furthermore, Al-Habib reviewed Gulf Bank’s Corporate Communications teams’ experience in creating content for social media, and their outstanding capabilities in effectively highlighting Gulf Bank’s role in the community. Gulf Bank’s vision is to be the leading Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large.

With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience. Gulf Bank is committed to maintaining robust developments in sustainability at environmental, social and governance levels through diverse sustainability initiatives, strategically selected to benefit the Bank both internally and externally. Gulf Bank supports Kuwait Vision 2035 “New Kuwait” and works with various parties to achieve it.