KUWAIT: As part of its multiple efforts throughout the year to take action on preserving environmental sustainability, Gulf Bank will be participating in the largest campaign in Kuwait to clean public places, in honor of World Cleanup Day on Saturday, September 19, 2020.

Al-Nowair's Founder and CEO, Sheikha Intisar Al-Sabah, has signed an international agreement officially registering and adding Kuwait to the global list of countries participating in the cleanup campaign. By participating in World Cleanup Day, participants have the chance to organize the largest daily gathering of waste in Kuwait's history through various community programs and campaigns.

As part of the initiative, participants will take part in a cleanup day aimed at raising awareness on the importance of sustainability throughout the year. The initiative is supported by multiple public and private sector institutions, in addition to various volunteer groups that will be cleaning across Kuwait to contribute to the initiative.

Commenting on this initiative, Gulf Bank's General Manager of Human Resources, Salma Al-Hajjaj, said: "We are very pleased to be one of the collaborators who are supporting this noble campaign. At Gulf Bank, we are committed to supporting sustainability at the community, economic, and environmental levels, through various initiatives that are strategically chosen to not only benefit the Bank, but to also give back to the country, as part of our commitment to our beloved Kuwait.

With this spirit in mind, we are proud to see our Gulf Bank employees volunteer for this campaign, and we invite everyone to participate with us in promoting environmental sustainability in Kuwait this Saturday." Volunteers who wish to participate can register their names through the initiative's website: https://www.alnowair.com/letsdoitkuwait/?lang=en.

Al-Nowair is a non-profit initiative founded in 2013 by Sheikha Intisar Al Sabah, and is the first initiative of its kind in the region. Dedicated to promoting a positive attitude in Kuwait, Al-Nowair was born out of scientific research and the founder's personal experience that a positive attitude is the most important contributor to a community's overall wellbeing and happiness. Al-Nowair's work is rooted in research in positive psychology and aims to bring about positive social behavioral change in Kuwait, and has also been recognized by the United Nations Development Program.