KUWAIT: Gulf Bank has announced the launch of its Mastercard prepaid red plus card, the first prepaid card with a cashback program targeting the youth segment in the Middle East. In a series of unique milestones, Gulf Bank's new red plus card offers red account customers the highest cashback program in Kuwait, and it is also the first vertically designed Mastercard prepaid cashback card for the youth segment.
As one of the most important banking accounts that caters to the bank's younger clients in high school and university, Gulf Bank's red account currently offers customers a free red plus prepaid card upon opening an account. "At Gulf Bank, we know how important tangible and unique rewards are for our youth segment," said Mohammed Al-Qattan, General Manager of Consumer Banking at Gulf Bank.
"That's why we are proud to launch our new red plus card as not only the first Mastercard prepaid card with a cashback program dedicated for the youth, but also the highest cashback program in Kuwait with 15 percent cashback. We would like to encourage new high school and college-level students to submit their applications for the red account and start taking advantage of the numerous benefits of red plus."
Offers and exclusive features
Gulf Bank's Deputy General Manager of Consumer banking (Marketing), Najla Aleisa, said: "With a Gulf Bank red plus card in hand, cardholders can take advantage of a variety of unique benefits, including 15 percent cashback on local and international coffee shops and restaurants, telecommunication bills, and movie theaters, with up to KD 300 cashback every year."
Aleisa added: "Gulf Bank's "red plus" Prepaid Cashback cardholders can enjoy a multitude of benefits, including discounts of up to 25 percent at more than 550 renowned restaurants and cafes in Kuwait as part of the Bank's Gulf dining program. Red plus cardholders can also avail instant discounts of up to 30 percent at more than 300 retail outlets across travel, entertainment, health, beauty, and lifestyle segments as part of Gulf Bank's Gulf Promotions program. The card is equipped with fraud protection with Gulf Bank's 3D secure feature for a safer online shopping experience."
Digital development
Ahmad Al-Amir, Deputy General Manager for Corporate Communications at Gulf Bank, stated: "Getting a red plus card has also never been easier, with the application process taking place entirely online through Gulf Bank's Mobile App or Online Banking, and customers will receive their card from any branch of their choice or through a dedicated courier within 2-3 working days. Customers can then activate and load their cards online anytime, anywhere through Gulf Bank's Online and Mobile Banking services."
Al-Amir also added: "Gulf Bank is undergoing rapid digital transformation, as part of our new strategy for 2025, which aims to provide a seamless and quick experience for all Gulf Bank customers, by offering innovative products and services that meet the expectations of the new generation." Nadia Ghissassi, Country Manager for Qatar, Oman, Kuwait, and Iraq, Mastercard, said: "The introduction of the Mastercard Prepaid red plus card offers huge potential to transform the way payments are made by students and young adults in Kuwait.
We are pleased to launch the first-of-its-kind prepaid card in partnership with Gulf Bank to further build the domestic payment ecosystem with safe and secure electronic payments. In addition to delivering a fast, intuitive, reliable, and seamless payment process, The Mastercard prepaid red plus card empowers the Kuwaiti youth to try new and exciting offerings, making it an ideal card to enjoy all the features and benefits the country has to offer."
Red account
Earlier this year, Gulf Bank launched a series of updates and improvements to its red account, complete with a new and innovative design that was designed by the youth, for the youth. Gulf Bank's red card and red plus card have a simple and distinctive card design that protects the user's privacy, going so far as to include the cardholder's name on the back of the card, in addition to other features and characteristics that constitute the ideal banking experience. To further encourage Gulf Bank's youth community, the bank also launched an exclusive Instagram account for its youth segment, making it easier to keep up with everything Gulf Bank has to offer them.
Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee's role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank gives its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.
Gulf Bank is committed to maintaining a robust sustainability program at the community, economic, and environmental levels through sustainability initiatives that are strategically selected to benefit both the country and the Bank. Gulf Bank supports Kuwait Vision 2035 "New Kuwait" and works with the different relevant parties to achieve it.
For more information on Gulf Bank's various initiatives and activities, customers can visit one of Gulf Bank's branches or log on to Gulf Bank's Online/Mobile Banking services. Customers can also direct their queries via WhatsApp on 1805805 for round-the-clock assistance from Gulf Bank representatives, or call the Customer Contact Center on the same number.