KUWAIT: In conjunction with the start of the new school year which kicked off this week in attendance after a hiatus of nearly two years, Gulf Bank launched a song that includes the Arabic alphabet, to make it easier for everyone to learn. This song comes as an encouragement to students, teachers, and parents, and to welcome them into the new normal. Each word of the song begins with a letter of the Arabic alphabet, to make it easy to memorize.
Speaking about this marketing program, Gulf Bank's Deputy General Manager of Consumer banking (Marketing), Najla Aleisa, said: "With the beginning of the school year, we wish the students, their parents, and faculty members an academic year full of knowledge, work, and successes. In preparing for this lyrical work, we wanted to present a positive and useful work that reflects everyone's joy in this good return to schools, and helps students learn the alphabets of the Arabic language.
We conducted a quick test on several people of different age groups and found that most of those we asked do not know the Arabic alphabet properly. That is why we decided to release this educational song about the alphabet and welcoming students, teachers, and parents through a work that reflects their true happiness with the end of distance education, and the gradual return to the life they were accustomed to before the outbreak of the epidemic.
At Gulf Bank, we are keen on the participation of the people of Kuwait in all the occasions that the country is going through, and it was necessary for us to share with them the joy of this safe return to school, as we have always done with them."
Gulf Bank's vision is to be the leading Kuwaiti bank of the future. The bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee's role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank gives its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.