French fashion house Dior on Saturday held its first show at Egypt’s ancient Giza pyramids, presenting its 2023 fall men’s collection in the shadow of the millennia-old tombs. Dwarfed by the vast Giza necropolis—their imposing ridges illuminated by white light for the show—models showcased the collection titled “Celestial”.
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Saturday’s show was the second by a European fashion house to use Ancient Egyptian heritage sites as a backdrop this year. In October, Italian designer Stefano Ricci showcased his most recent collection at the Temple of Hatshepsut in Luxor.
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Egypt’s Giza necropolis, just west of the capital Cairo, has in recent years played host to ever-grander events, including pop concerts and contemporary art exhibitions, as the North African country seeks to project a revitalized image to draw in new tourism and business. Media entrepreneur Amy Mowafi said events like Dior’s “put Egypt on the map as a new hub for creativity and design” where creators can draw on “seven thousand years of inspiration.” — AFP