PARIS: The Saudi capital Riyadh on Tuesday won the right to host the 2030 World Expo, defeating rival bids from Italy and South Korea to take hold of another global mega-event. With a pledge for an Expo “built by the world for the world”, Saudi’s bid smashed the opposition after months of intense lobbying in the run-up to the vote in Paris.

The World Expo — which traces its history back to the 1851 Great Exhibition in London and the 1889 Exposition Universelle in Paris that saw the construction of the Eiffel Tower — is a months-long showcase event attracting millions of visitors that aims to respond to the specific challenges of the current time.

Hosting the Expo is of immense importance for Saudi Arabia whose bid has been spearheaded by Saudi Crown Prince Mohammed bin Salman, known as MBS, as he seeks to secure the world’s top events to showcase the kingdom across the globe. The date of 2030 is also hugely symbolic as it coincides with the key milestone in the Vision 2030 program of MBS to diversify Saudi Arabia economically and also culturally.

The hosting of the Expo is regulated by the Paris-based Bureau International des Expositions (BIE), whose member states voted for the winner at its general assembly. Needing only one round of voting and securing the necessary two-thirds majority of member states, Riyadh won 119 votes, South Korea’s Busan 29 and Italian capital Rome 17, the BIE said. The kingdom is set to host the 2034 football World Cup after emerging as the only bidder for the event and is already welcoming a host of motor-racing, golf and combat sports events.

But Rome and Seoul had not stinted in their efforts either. South Korean President Yoon Suk Yeol was in the French capital only last week to make a final pitch for Busan’s bid, while Italy’s far-right Premier Giorgia Meloni has pressed Rome’s cause in Paris and elsewhere. All sides sought to sprinkle some stardust, with South Korea bringing former Secretary General of the United Nations Ban Ki-moon to back its bid and Italy actor Sabrina Impacciatore as well as Davis Cup-winning tennis star Jannik Sinner by video.

For Saudi, football star Cristiano Ronaldo who now plays for Riyadh side Al-Nassr, popped up with a video message. “Riyadh is an amazing city and ready to welcome all of you.” The Riyadh Expo is set to take place from October 2030 to March 2031 on the theme “The Era of Change: Together for a Foresighted Tomorrow”.

French President Emmanuel Macron had already given Riyadh Paris’s backing when he held talks with the crown prince at the Elysee in July 2022, a move that caused some irritation in Italy, France’s neighbor and European Union partner. Saudi Foreign Minister Prince Faisal bin Farhan in his final presentation pledged an “unwavering commitment to collaborate with all nations to deliver an expo built by the world for the world”. “As we work diligently to grow and transform our economy we believe the kingdom’s progress, regional development and the health of the global economy will advance in lockstep.”

The most recent World Expo took place in 2020 in Dubai and the next World Expo is due in 2025 in Osaka, Japan, on the theme “Designing Future Society for Our Lives”. Other bids for 2030 came from the Russian capital, Moscow, and the Ukrainian city of Odesa. Russia withdrew its bid in May 2022, shortly after its invasion of Ukraine, while Odesa did not make the final shortlist of three announced in June. – AFP