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Volvo car owners and Kuwait Times team pose for a group photo at Al-Ula, Saudi Arabia.
Volvo car owners and Kuwait Times team pose for a group photo at Al-Ula, Saudi Arabia.
Kuwait Times partners with Volvo Kuwait on unique journey
Volvo car owners join cross-country drive from Kuwait City to AlUla in Saudi Arabia

KUWAIT: Kuwait Times media team collaborated with leading luxury automotive brand Volvo Kuwait in an unprecedented journey. Volvo car owners were given an opportunity to take part in a cross-country drive from Kuwait City to AlUla in Saudi Arabia. The 14-hour trip witnessed a variety of terrain and weather conditions amongst the natural Arabian backdrop.

Guided by Husaak Adventures, the tour across Al Ula elevated the experience with a diverse range of sightseeing, hiking and outdoor activities, with exclusive Volvo cars as the primary mode of travel throughout. The journey was planned to explore AlUla through the eyes of a premium vehicle — a Volvo — with the features and capabilities to withstand and perform under any condition.

The convoys of Volvo cars were documented alongside positive testimonials of the complete desert experience. The successful weeklong journey confirmed that the Volvo driving experience is unmatched, with impressive off-roading, groundbreaking safety features, turbocharged power and an elegant design with leading practicality.

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