KUWAIT: Reflecting its constant commitment to support initiatives aimed at raising community awareness and to promote financial inclusion and raise financial literacy among all segments of society, National Bank of Kuwait (NBK) is urging customers to ignore and refrain from clicking unknown links, and to deal only with trusted links, to avoid fraudulent attempts to steal their banking and personal information.

This awareness comes within NBK’s ongoing support of the “Let’s Be Aware” campaign launched by the Central Bank of Kuwait, in cooperation with local banks and Kuwait Banking Association (KBA).

In this campaign, NBK aims to raise customers’ awareness on the risks of “unknown links “received through different channels, whether by phone, e-mail, or even when browsing websites, as these links may be fraudulent, leading to stealing their banking information.

Seeking to increase awareness among all segments of society, NBK intensifies sharing posts, news and video clips on all its social media platforms and other digital channels, as well as reposting “Let’s Be Aware” campaign and related CBK’s communications.

Through its awareness messages published on different platforms, NBK highlights the various emerging fraudulent techniques used by scammers to steal bank account information, whether via e-mail, SMS, phone calls, or suspicious fake ads, advising customers to deal only with trusted links and refrain from clicking links with unknown sources.

NBK harnesses its tremendous capabilities in communicating with customers as well as all its digital channels, which are the most popular among all Kuwaiti banks, to ensure the widest exposure for the messages of this awareness campaign.

Launched by the Central Bank of Kuwait, in cooperation with local banks and KBA, the “Let’s Be Aware” campaign is the largest across the GCC region that aims to raise banking and financial awareness among banks’ customers. The campaign covers a variety of crucial topics including: anti-fraud tips, ways to maximize benefit from banking services, promoting the savings and investment culture, among other related topics.

It is worth mentioning that NBK is a key supporter and partner in all CBK’s campaigns and initiatives aiming to increase financial and banking awareness among different segments of society. As a leading financial institution in Kuwait, NBK frequently organizes various activities to raise awareness on all topics related to the banking sector, as well as various training courses for its employees to enhance their experience in the areas of combating fraud and financial crime.