By Ghadeer Ghloum

KUWAIT: In recognition of the importance of environmental safety and the necessity of preserving earth’s sustainability, as well as investing in human power to benefit this cause, Omniya has launched a new project to reach a larger segment of the population residing in Kuwait. In hopes of obtaining cooperation and enthusiasm of the largest number of people in preserving the environment and recycling plastic, Omniya sought the assistance of artificial intelligence to reach the Indian community and achieve the spread of the first-of-its kind application in Kuwait, to collect plastic with the aim of recycling it to preserve the environment. To look more into Omniya’s new initiative, Kuwait Times interviewed, Farah Shaban, the COO of Omniya.

Kuwait Times: Why Does Omniya target the Indian community?

Shaban: The Indian community in our beloved country Kuwait consists of more than one million residents. They contribute to the development of this nation, and their cultural background stems from a good awareness of plastic sorting and recycling in their country. They represent the largest group of workers who actually benefit from the rewards system offered by the Omniya digital application, making them the primary target audience.

KT: With regards to using artificial intelligence, what are the potential effects of this step?

Shaban: The use of artificial intelligence technology has provided us with a great opportunity to reach the Indian community in a pleasant and flexible manner. Our upcoming plan is to disseminate awareness messages to download the Omniya application for collecting plastic, which is the first of its kind in Kuwait and the Arab Gulf.

KT: Have Omniya found any positive impact for using artificial intelligence?

Shaban: The impact of this announcement has resulted in over 20,000 views so far, spreading through social media platforms such as WhatsApp and Facebook, especially among domestic workers.

KT: What marketing strategies does artificial intelligence offer to Omniya, and to what extent does Omniya benefit from using Artificial Intelligence today?

Shaban: Omniya believes in the capabilities of Kuwaiti youth and has started collaborating with Salem Al-Ateeby, a Kuwaiti youth specializing in artificial intelligence technology. We have developed a complete strategy to expand and reach the target audience, aiming to achieve the highest possible number of downloads for the Omniya application, increasing awareness among individuals about the importance of plastic sorting from its source to protect the environment and achieve true sustainability goals by establishing a recycling sector. Education is also a crucial sector within our plan, and we have started using artificial intelligence technology in this regard.