KUWAIT: In its continuous effort to support small and medium-sized enterprises (SMEs) and help bolster Kuwait’s domestic economy, Burgan Bank participated in the 2023 Farwah Expo as an official sponsor. The three-day expo, which took place at Murouj, welcomed a lot of visitors who enjoyed Kuwait’s most notable homegrown small and medium businesses, which serve various markets from F&B to clothing and accessories, home ware, perfumes, and more.

This sponsorship comes as an extension of Burgan’s unwavering support of local businesses and promising young talents and its continued efforts to create a business environment that allows for their growth and sustainability. “Entrepreneurship plays such an important role in the sustainability, growth, and overall health of Kuwait’s domestic economy; and as a proactive corporate citizen and forward-looking financial institution, it is very important that we continue to support ambitious local entrepreneurs and SME business owners,” said Abdullah Al Maqseed, Executive Manager - Merchant Acquiring at Burgan Bank.

“By embracing and feeding the power of the SME community, we are actually calling for more business visionaries to propose creative solutions that answer to the market’s growing needs and novel interests.” Al Maqseed further highlighted that this sponsorship stems from the Bank’s commitment to social responsibility, ensuring sustainable mutual benefit for Burgan, its community, and the economy.

To ensure maximum benefit for the expo attendees and entrepreneurs, Burgan Bank’s representatives were present on the ground to share valuable knowledge with the audience about the Bank’s suite of products and services that are tailored to add ease and convenience to their personal and business transactions. For the entrepreneurs, Burgan’s representatives focused on the Bank’s business-specific flagship product Tijarati, in addition to the point-of-sale (POS), and payment gateway (PG). Furthermore, the Bank organized competitions with cash prizes and handed out special giveaways.

“When we build new products and services, we strive to offer our customers a practical solution to their everyday needs, but also a rewarding one that reassures them that their trust in Burgan is well-placed,” added Al Maqseed. “On the practical front, you can find services like Tijarati, which enables merchants to get a live overview of their businesses and transactions through the platform’s detailed, easy-to-navigate dashboard.

Then we introduced an extra layer of convenience with Tijarati Pay, a payment solution that enables Tijarati users to initiate and collect payments instantly through the platform at the best rates in the market. Subsequently, there is the Merchant Rewards, through which we constantly thank our customers for choosing Burgan. With this rewards program, transactions made through Tijarati Pay grant the merchant points that can be redeemed for a range of exclusive benefits.”

It serves to note that Burgan Bank continues to dedicate its resources to the development of new products and services that echo the Bank’s philosophy “Driven by You”, with the aim of presenting its customers and community with banking solutions that enable them to lead the lives that they aspire to.