•This comes as a remarkable connecting link for the research and insight community in Kuwait aimed at continuing to develop industry standards.

•The selection highlights the bank’s vital role in research and insight development in Kuwait and the region.

•NBK’s Insight plays a pivotal role in understanding the customers’ needs and preferences through data-based research and insights.

KUWAIT: The European Society for Opinion and Marketing Research (ESOMAR) selected Majed Ghorbal, Head of Insight at the National Bank of Kuwait as its representative in Kuwait. “ESOMAR” is a pioneering global community for the data, research, and insight that puts great efforts into enhancing the value of market research and surveys around the world.

Ghorbal will serve as a vital connecting link between “ESOMAR” and the research and insight community in Kuwait with the aim of enhancing the best and high-quality research practices across the different sectors. Moreover, Ghorbal will play a key role in organizing local events, communicating with industry experts, and promoting continued development of research standards in Kuwait.

The selection of NBK to represent “ESOMAR” reflects its leadership and commitment to innovation and decision-making based on data, and it highlights the bank’s essential role as well in developing the professional market research community in Kuwait and the region. In this light, Ghorbal said: “I am pleased to represent “ESOMAR” in Kuwait and to have the chance to contribute to enhancing the insight and market research community, and to work closely with the members and institutions of “ESOMAR” to support the big role data and insights play in making the best decisions.

Ghorbal also added that NBK prioritizes benefiting from the most recent data-based research and insights into developing the products and services it provides for its customers to achieve the highest level of satisfaction. He also indicated that NBK’s Insight department is central to this task, as it plays a pivotal role in understanding the customers’ needs, preferences, and behaviors through methodological research and evaluation tools.

Moreover, he said: “The customers are the focus of the bank in its endeavors to develop its services, by listening to them through many channels that include surveys about customer satisfaction, obtaining quick opinion on digital platforms, in addition to in-depth interviews and market analyses. This data is turned into applicable strategies, further guaranteeing NBK’s flexibility for the changing customer needs and incorporating innovation with banking services.”

NBK’s Insight department has a professional team that provides thorough analyses essential for decision making in a way that enriches the customer experience through data and information that help develop products and enhance services, as well as produce long-term strategic planning that is based on data analysis and deep understanding of local and regional market dynamics.

The” ESOMAR” was established in 1947, and has more than 4 thousand members and 94 representatives, and it encompasses a massive base of international companies specializing in research and development in more than 130 countries around the world, which contribute to supporting and analyzing data and research globally, as well as issuing regulations that ensure members adhere to high standards in conducting their research to present high quality information and reports.