KUWAIT: Weyay Bank, Kuwait’s first digital bank, has officially entered a strategic partnership with Alshaya Group, one of the leading international retail franchise operators, offering an unparalleled choice of well-known brands to customers. This partnership marks a significant milestone in both entities’ efforts in the financial and retail landscapes in Kuwait and beyond.

This collaboration aims to drive innovation, expand access to financial products, and deliver exceptional value for customers.

Key highlights of the partnership:

• Digital banking with retail integration: the partnership will focus on creating a seamless customer experience by combining Weyay Bank’s cutting-edge digital banking capabilities and Alshaya Group’s expansive retail portfolio to create an enhanced customer experience that integrates digital banking services with retail offerings.

• New digital payment solutions: a key component of the partnership is the development of advanced payment solutions, which will enable customers to easily make transactions in-store and online.

• Financial inclusion initiatives: Both entities share a commitment to enhancing financial inclusion, with joint initiatives aimed at empowering customers, especially the youth, with digital tools for better money management, savings, and personalized financial products.

Amal Al-Duwaisan, Head of Weyay Bank, said, “This partnership with Alshaya Group represents a new chapter in our journey to transform Kuwait’s banking ecosystem. Together, we are creating a seamless fusion of retail and digital banking, bringing more convenience and value to customers. We are excited to work alongside Alshaya Group to deliver innovative solutions that will reshape the way people shop and bank inside and outside Kuwait.”

Francois Orhan, Vice President of Loyalty, Payments and Data at Alshaya Group, also commented, “Our partnership with Weyay Bank marks a major step forward in the retail and banking industries. By combining our extensive retail network with Weyay’s digital banking expertise, we can provide our customers with a unified, rewarding experience that meets their evolving needs. We look forward to working together to bring exciting new services to the market.”

Weyay Bank is Kuwait’s first digital bank, dedicated to providing innovative banking solutions designed for the digital age. Through its user-friendly app interface, Weyay offers a wide range of financial services and features, with an emphasis on simplicity, speed, and security.

Alshaya Group operates a wide range of brands across the Middle East, North Africa, Turkey and Europe, bringing the world’s best-known brands to its customers with thousands of stores, restaurants, coffee shops, and leisure destinations and over 125 e-commerce and digital sites for its brands.