ShareKUWAIT: In line with efforts to spread banking and financial literacy, Burgan Bank recently organized several visits to two of Kuwait’s respected educational institutions: the American United School (AUS) and the American University of Kuwait (AUK). The visits are part of Burgan’s annual plan to reinforce the public’s financial literacy, upholding its committed support for the “Let’s Be Aware” (Diraya) financial literacy and banking awareness campaign, launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA), in cooperation with Kuwaiti banks.
“We are delighted to continue playing an active role in spreading the Diraya messages across the different circles of society. Financial literacy is essential knowledge for people of all ages today, especially adolescents and young adults who rely heavily on digital banking in their day-to-day purchases,” said Hessa Hussain Al-Najadah, Senior Manager for Corporate & CSR Communications at Burgan Bank. “By collaborating with Kuwait’s prestigious schools and universities, we aim to prepare today’s youths for a future of success and prosperity, achieved in part through sound financial planning and secure banking practices.”
Throughout the four years since the launch of Diraya, Burgan Bank has seized every opportunity to raise awareness about the different banking services and products and how they serve customers’ varying needs and aspirations. It also continues to dedicate its efforts to guiding members of its community toward the safest banking practices, especially those that rely on digital technology, by regularly raising awareness about the latest scam, phishing, and fraud trends and how to remain vigilant against the risk of falling victim to them.
In addition to organizing visits to educational institutions, Burgan Bank has spread Diraya messages across numerous mass media, including radio, newspapers and the bank’s social media channels, to empower individuals to make informed financial decisions, build economic resilience and achieve financial well-being. These efforts not only highlight the bank’s dedicated commitment to social responsibility but also directly advance its Environmental, Social and Governance (ESG) strategy.
