KUWAIT: For the fifth consecutive year, Zain has announced its platinum sponsorship of the latest and largest edition of Mirzam Expo, Kuwait’s top interior design and home decoration gathering. This year’s event featured participation from over 200 local and international companies, where Zain showcased its latest 5G solutions, offering customers an innovative home experience. Zain’s continued support for this one-of-a-kind annual event reflects its commitment to supporting outstanding local initiatives that highlight national talent and foster entrepreneurship in Kuwait. The exhibition also serves as a platform for Zain to connect with customers and showcase its portfolio of world-class connectivity solutions.

Over the course of six days at its dedicated booth, Zain presented the latest solutions, including advanced routers powered by 5G, enabling customers to enjoy superior speed and stability both inside and outside their homes. The company also introduced visitors to its latest sustainability initiatives. On the sidelines of the exhibition, Zain hosted a special session titled Empowering the Digital Future with Zain, which spotlighted cutting-edge future technologies and the innovative solutions within Zain’s portfolio. The session emphasized how Zain leverages innovation to enhance modern digital lifestyles and empower customers with the latest in connectivity.

Zain staff receive recognition for the company's continued support to Mirzam.

In addition, Zain’s booth showcased the company’s latest initiatives and programs related to its sustainability strategy. Highlights included efforts to reduce Zain’s environmental footprint, minimize carbon emissions, and promote eco-awareness campaigns within the community, contributing to the achievement of sustainability goals. Mirzam is the leading gathering of its kind for interior design and home decoration. Its fifth edition was the largest in its history, featuring participation from over 200 local and international companies across 300 booths, covering 55 categories related to interior and exterior design, décor, furniture, and home essentials.