KUWAIT: Gulf Bank proudly hosted Thomas Kolster, a globally renowned expert in marketing and sustainability, for a compelling lecture titled “How to Build an Iconic Brand.” This event aligns with the bank’s commitment to empowering its marketing team with innovative tools and strategies to succeed in a rapidly evolving market.

As the founder of the Goodvertising Agency and the global Goodvertising movement, Kolster is celebrated for advancing purpose-driven branding that integrates social and environmental values. With over 18 years of experience advising Fortune 500 companies, startups, and non-profits, Kolster has authored the influential books Goodvertising (2012) and The Hero Trap (2020). His expertise and thought leadership have made him a sought-after speaker at major global events like TEDx, SXSW, and Cannes Lions.

In his lecture, Kolster shared the inspirations behind his books and emphasized the critical role of brand identity as a core organizational asset. He introduced modern techniques for market analysis, understanding customer needs, and crafting messages that inspire trust and deliver a competitive edge. Kolster emphasized the importance of innovation and differentiation, explaining that successful brands resonate authentically with customer values and societal priorities while maintaining a strong focus on delivering an exceptional customer experience.

The Gulf Bank marketing team valued the session for its actionable insights and innovative strategies, expressing enthusiasm about incorporating these forward-thinking approaches into their upcoming projects. Gulf Bank aims to be Kuwait’s leading bank, fostering a diverse and inclusive workplace to deliver exceptional customer service while contributing sustainably to the community. Through its extensive branch network and innovative digital services, the bank empowers customers to conduct banking transactions conveniently and efficiently, ensuring a seamless experience.

In alignment with Kuwait Vision 2035, “New Kuwait,” and its commitment to fostering collaborative partnerships, Gulf Bank is dedicated to driving robust sustainability initiatives across environmental, social, and governance (ESG) dimensions. The bank is committed to implementing strategically selected and diverse sustainability programs both internally and externally.