ShareKUWAIT: Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, sponsored the ‘Flare Fitness Athletes Games 2024’ also known as ‘Flare Festival’ for the fifth consecutive year. The festival took place from November 21 till the 23 at the Marina Crescent. stc’s sponsorship of the fitness event comes under the company’s “Weyak” initiative, a program launched under stc’s extensive sustainable corporate social responsibility which focuses on supporting local entrepreneurs.
Flare Festival is considered one of the largest events of its kind in Kuwait with a successful track record in attracting a large group of competitors from around the region. Every year, the festival witnesses a massive turnout of attendees who are eager to cheer on participating athletes as they compete for various championship titles. This year the festival welcomed over 3,500 registered competitors across all tournament events, with a total of over 8,000 attendees over the course of three days.
The Corporate Communications team led by Ahmad Al-Nuwaibet, PR and Social Media Manager at stc Kuwait, along with members from stc’s sofara’a program were present throughout the three-day event. They also took part in the organization aspect of the festival and answered customers’ enquiries about stc’s latest activities and initiatives.
In recognition of its continuous support and sponsorship role, stc was honored during the closing ceremony in the esteemed presence of Deputy Chair of the Kuwait Olympic Committee Sheikh Mubarak Faisal Nawaf Al-Ahmad Al-Sabah. The company expressed its gratitude towards the individuals and teams whose contributions were integral to the festival’s success. stc’s role in the festival also represented the company’s stand in supporting local sport initiatives that have gained regional recognition for their positive societal impact in organizing such events.
stc had also set up its booth at the event, welcoming both competitors and attendees to explore its range of telecom and digital solutions. The company also organized several competitions to engage with attendees from different segments of society and promote a healthy lifestyle, especially among the younger generation. The company also awarded a range of prizes to the winners of the festival’s various competitions in the presence of stc’s corporate communications team.
Danah AlJasem, General Manager of Corporate Communications at stc, said: “We are proud to enhance and develop our strategic partnership with Flare Fitness under the umbrella of ‘Weyak’ to sponsor the Flare Festival for the fifth consecutive year. Our sponsorship of this initiative comes within the framework of the company’s continuous support to enable a healthy lifestyle and enhance the culture of teamwork among various segments of society. It is also a strategic approach supported by stc within its workplace where stc promotes wellbeing amongst its employees to enhance the work culture for better productivity.”
She added: “Our sponsorship of Flare Festival has become an annual contribution under our comprehensive sustainable CSR program, especially given the witnessed impact this event has within the local sports community. Such events reflect the level of engagement and sportsmanship that stc strongly supports when it comes to sporting events and activities that bring various members of the community together that include individuals and youth of all ages.”
AlJasem emphasized stc’s successful approach as a key market player in partnering and forming strategic and sustainable alliances with a network of organizations and businesses in Kuwait, both government and private, to serve the community. stc has had a longstanding partnership with Flare Fitness that extends beyond its sponsorship role within the festival, as the strategic partnership will include diverse events and activities throughout the coming year within a comprehensive agenda in line with stc’s integrated CSR program.
Managing Partner at Flare Fitness Yousef Ahmad Al-Shaya, said: “We are proud to witness another successful season of Flare Festival and would like to thank stc for being by our side as active sponsors throughout the past five years. Their support has contributed to the festival’s growth, which has become a prominent event within the local and regional sports community. Flare Festival brings together participants from across the region, celebrating health, fitness, and community spirit, and provides a platform for athletes to showcase their skills in an engaging environment.”
Al-Shaya added: “Our longstanding partnership with stc has proven to be a fruitful one that is dedicated to highlighting our abilities in organizing activities and events that promote health and fitness within the community. Together, we have been able to create experiences for people of all ages, encouraging active lifestyles and uniting individuals through a shared commitment to wellness. This partnership not only strengthens our mission but also amplifies our impact, making it possible to reach more people and inspire positive lifestyle changes within our community.”
