ShareKUWAIT: Burgan Bank recently concluded its participation as a strategic sponsor in the ninth edition of Flare Festival, Kuwait’s biggest fitness competition. The three-day festival took place at Marina Crescent, attracting a record number of 8,000 visitors and 3,500 participants of different ages and genders. The bank’s renewed sponsorship of Flare Festival comes as part of its comprehensive social responsibility program, unwavering dedication to fostering an active and healthy lifestyle across Kuwait, and commitment to embedding environmental, social, and governance (ESG) principles in its community initiatives.
This year’s edition featured a wide range of new fitness competitions for all ages and fitness levels, including The Hindrance Race for adults and kids, The Student Comp., The Heat, The Fit, The Barbell, and The Knockout. It also included designated areas where non-competing visitors can have an unforgettable experience, such as the NetfaLand children’s play area and The Seamaster, where friends and families can enjoy various beach activities.
At the closing event, the Flare Festival organizing committee and the Deputy Chair of the Kuwait Olympic Committee Sheikh Mubarak Faisal Al-Nawaf Al-Sabah awarded Burgan Bank, represented by Hessa Hussain Al-Najadah, Senior Manager of Corporate and CSR Communications, a trophy in recognition of its consistent support and contribution to the growth of the mega sporting event.
As a strategic sponsor and a committed champion of sporting events, Burgan Bank played an active role in the success of the ninth Flare Festival, from organizing fitness competitions to handing out daily gifts and cash prizes to both male and female winners throughout the event. The bank’s representatives, stationed at the dedicated Burgan booth, were also highly engaged with the festival visitors, presenting them with different physical fitness challenges.
“We are delighted to have been the strategic sponsors of the largest sporting event in Kuwait, and I would like to congratulate the Flare Festival organizing team on another successful edition and all the winners on their commendable performance and praiseworthy achievement,” commented Hessa Hussain Al-Najadah. “Fortifying Kuwait’s sports sector and supporting young athletic talents is a vital aspect of our social responsibility program. The bank also continuously seeks to support sporting events and activities that contribute to improving the lifestyle of community members.”
Yousef Al-Shaya, CEO of Flare Fitness, said: “Flare Festival reflects the growing interest among the youth segment in sporting events as an opportunity for fun and entertainment. Reflecting on this year’s unprecedented volume of participation, we are very grateful for having had the support of Burgan Bank as strategic sponsor, whose dedication to the development of Kuwait’s sports culture is key to our continued success.”
In addition to its wellness-related contributions, Burgan representatives were also engaged in fruitful conversations with the festival visitors and participants to enhance banking literacy and promote financial inclusion. This comes as part of the bank’s committed support for the “Let’s Be Aware” (Diraya) financial literacy and banking awareness campaign – launched by the Central Bank of Kuwait and Kuwait Banking Association, with the support of Kuwaiti Banks.
It serves to note that Burgan Bank’s contributions to the development of Kuwait’s sports sector include various sponsorships that have been extended to sporting committees, institutions and events – such as the Kuwait Olympic Committee, Kuwait Equestrian Federation, and Kuwait Women’s Football League; as well as individuals – including Tareq Al-Qallaf, Kuwait’s wheelchair fencing world champion; and Olympians – such as Amal Al-Roumi, Ameena Shah, Lara Dashti, Soaad Al-Faqaan, Khaled Al-Mudhaf, Mohammad Al-Daihani, Mohammad Zubaid, Yousef Al-Shamlan and Yaqoub Al-Youha.
