KUWAIT: Automak, Kuwait’s leading automotive company, celebrated the launch of ROX Motor, unveiling the innovative ROX01 model as its exclusive agent in the country. The event, held at Al-Salhiya Complex, was attended by Automak’s founding members, including Group President Hussam Fawzi Al-Kharafi and CEO Ghazi Al-Omar, along with ROX Motor’s distinguished representatives, CEO and Co-founder Yan Feng, and Vice President Wu Yue. Prominent economic, political, and media figures from Kuwait also joined the celebration.
Hussam Al-Kharafi highlighted that ROX Motor adds significant value to Automak’s portfolio, known for combining luxury with high performance. He expressed excitement about the collaboration with ROX Motor, calling it a unique opportunity to bring a cutting-edge driving experience to the Kuwaiti market. ROX vehicles blend elegance with advanced technology, making them an ideal choice for those seeking both adventure and sophistication.
Ghazi Al-Omar echoed these sentiments, stating his pride in launching the ROX01 in Kuwait in collaboration with ROX Motor. He emphasized that adding ROX to Automak’s lineup further strengthens the company’s position as a leader in offering luxury vehicles with exceptional capabilities. According to Ghazi, the ROX01 provides an unparalleled driving experience, combining powerful off-road performance with refined elegance—perfectly aligning with the preferences of Kuwaiti consumers.
Exceptional safety
The ROX01 is a groundbreaking vehicle featuring Range Extended Electric Vehicle (REEV) technology, which combines a powerful electric motor with an extended-range system, enabling smooth, long-distance journeys without the need for constant recharging. This model blends electric power with range-extending flexibility, making it an ideal choice for both long trips and daily commutes. Equipped with dual 3D permanent magnet motors at the front and rear, the ROX01 delivers a total power output of 350 kW and 740 Nm of torque, accelerating from 0 to 100 km/h in just 5.5 seconds, with a top speed of 190 km/h. The standard long-range version boasts an impressive range of up to 1,275 km, suitable for extended journeys across various terrains.
The ROX01 is a true all-terrain 4x4, designed to handle diverse driving conditions with confidence. Its robust engineering and advanced traction systems ensure optimal performance in both desert landscapes and urban environments. Additionally, the ROX01 has achieved a prestigious 5-star safety rating in crash tests, reinforcing its commitment to providing both exceptional performance and unmatched safety for drivers and passengers alike.
The interior of the ROX01 offers a highly advanced cabin featuring a 15.7-inch infotainment system, a 360-degree camera, and a Level 2 advanced driver assistance system. Customers can choose between 6 or 7 seats, providing ample comfort for all passengers.
Automak’s commitment to a comprehensive luxury driving experience
Omar Al-Omar, Deputy CEO of Automak, noted that ROX Motor offers Kuwaiti customers a sophisticated engineering experience combined with powerful off-road capabilities and state-of-the-art driving technology. Designed for both desert exploration and urban driving, the ROX01 delivers an exceptional blend of durability and luxury for those seeking a distinguished driving experience.
Omar also stated that Automak’s partnership with ROX Motor aims to transform the driving concept, blending resilience and luxury to meet the needs of customers looking for a superior driving experience. Backed by Automak’s renowned after-sales support, ROX vehicles come with exciting customization options to suit various preferences. Customers are invited to visit Automak showrooms to explore the complete ROX lineup. For more information about available models, please visit rox.com.kw or contact customer service at 1845555.