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Padel champion Ari Sanchez signs a Volvo car.
Padel champion Ari Sanchez signs a Volvo car.

Volvo unveils new Shuwaikh showroom

BNK CEO Bader Al-Kharafi tours premises with padel champions Sanchez, Lebron

KUWAIT: The new Volvo showroom in Shuwaikh was unveiled this week, with a pre-launch tour where attendees met top tier padel champions Ari Sanchez and Juan Lebron. Bader Nasser Al-Kharafi, Founder and CEO of BNK Holding, expressed his pleasure at the opening of the new showroom. “We aimed to provide a larger space for our customers, particularly expanding the service center. The new facility has nearly tripled in size, allowing us to expedite service processes for our clients,” he told Kuwait Times.

“We have also introduced additional brands, including Polestar, a fully electric car company affiliated with Volvo, and BNK’s range of motorcycles, such as Vespa, Moto Guzzi, and Aprilia. We are committed to offering outstanding service from our Shuwaikh branch as well as our other locations, and with the capabilities of this new showroom, we can certainly offer the best to our customers.”

On BNK Group’s sponsorship of the padel championship Premier Padel Kuwait P1, Kharafi highlighted that padel is an exceptional sport and currently the fastest-growing sport in the world. “It has gained significant popularity among Kuwait’s youth, and we are dedicated to supporting both male and female athletes as a motivation for our young people. Today’s event is a great opportunity to connect with players and learn from their experiences. We have been supporting the sport for nearly two years now, and our athletes continue to achieve remarkable results, greatly impacting the sports scene in Kuwait,” he said.

Mishal Al-Safran, Board’s Vice President of BNK Automotive & Motion, said: “Today, we celebrate a moment we’ve anticipated for years with the opening of our new showroom in Shuwaikh, located near Al-Tilal Complex. The new showroom’s service center can accommodate nearly 70 cars and includes advanced technology. Our customers are the driving force of this company and the reason our cars are seen on the roads of beloved Kuwait. That is why we are committed to delivering the best, and we invite our clients and Volvo enthusiasts to experience the new models and explore our showroom.”

He added: “The new showroom represents an advanced new chapter for Kuwait. We are honored to have world-champion players here for the opening as partners in the success of this event. Additionally, we are sponsoring the Premier Padel Kuwait, held at The Arena in Kuwait until November 17.” Regarding popular car models, Safran highlighted that the Polestar, the XC90, both electric and traditional, along with the XC40 are in high demand.

Spanish padel player Ari Sanchez expressed her enthusiasm for being in Kuwait, saying that BNK treats her like family, making her feel right at home every time she visits. “The organization here is amazing, and I love playing and staying here,” she shared, adding that she hopes to deliver a strong performance in the tournament. Juan Lebron, the first Spaniard to reach number 1 in the world in padel, echoed similar sentiments about his experience with BNK, saying: “I am very happy to be part of the BNK group and to work with them.” He noted how impressed he was with the warm welcome and seamless organization since his arrival in Kuwait. As he prepares to begin his matches, Lebron expressed gratitude for the support and excellent arrangements in place.

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