KUWAIT: Fouz Expo Company, a leading local exhibition and conference organizer known for hosting the Mirzaam exhibition (the largest and oldest exhibition dedicated to interior design, furniture, and decor), announced the launch of the first edition of the IXIR Expo in Hall 8 at the International Fairgrounds in Mishref, from Wednesday, November 13th until the 16th.

This exhibition goes beyond mere displays, aiming to establish and raise awareness of comprehensive healthy lifestyles for all ages, improving overall quality of life. IXIR Expo focuses on physical fitness, mental renewal, psychological balance, and balanced nutrition, offering activities and experiences that promote mental and psychological health, reduce stress, and foster inner peace and general well-being.

Founder and CEO of Fouz Expo, Eng Farah Al-Humaidhi, emphasized, “IXIR Expo is more than just an ordinary event; it is a unique journey into the world of health and wellness. Our mission is to empower people of all ages and backgrounds to lead healthier and happier lives.” Al-Humaidhi added that the inspiration behind IXIR Expo stemmed from a desire to bridge the gap between purely medical and purely sports-focused events. IXIR Expo 2024 embodies vitality and renewal, offering a diverse range of resources, opportunities, and support for health enthusiasts, wellness professionals, and industry leaders.

Reflecting on the name choice, Al-Humaidhi explained, “Our choice of the name ‘IXIR,’ inspired by the legendary substance believed to grant youthful renewal and health, is not coincidental. It reflects our philosophy at IXIR Expo, where we approach health as a holistic and comprehensive lifestyle, encompassing physical, mental, emotional, and social wellness. Central to IXIR Expo’s philosophy is the belief that health is not merely a goal but a valuable resource in daily life, reinforcing the proverb ‘prevention is better than cure.’ This aligns with Kuwait Vision 2035, where health sustainability is a top priority.”

Al-Humaidhi also revealed that over 75 companies, organizations, and institutions specializing in health, fitness, and nutrition would be participating. Key sponsors of the exhibition include IKEA, PharmaZone, and Asnan Tower, along with NBK, Gulf Takaful Insurance Company, and The Healthy Home. The IXIR Expo will feature dedicated spaces with custom-designed booths for sponsors and participants, as well as strategic areas for activities, lectures, workshops, physical activities, and children’s crafts.

The “Zen Zone” promises a unique experience for all visitors. IXIR Expo will also provide exclusive offers, discounts, sports classes, the renowned Hyrox competition (sponsored by Elite Fitness), and lectures by prominent speakers and experts in the world of health and wellness. In addition, carefully selected ambassadors, known for their strong connection to the community and ability to inspire, will play a vital role in raising awareness of IXIR’s offerings.

Al-Humaidhi concluded by inviting the public to visit IXIR Expo, benefit from the offers and innovations showcased, and explore solutions tailored to the Kuwaiti community’s wellness needs. IXIR Expo is the latest addition to Fouz Expo’s lineup of prestigious events, including Mirzaam Exhibition and the Mirzaamiyat Ramadan Exhibition. Looking ahead, Fouz Expo plans to expand its portfolio with new exhibitions catering to diverse community interests.